About 'marketing job search'|The Academic Job Market: English Search Advice (Part II)

About 'marketing job search'|The Academic Job Market: English Search Advice (Part II)

Ｓｏ               ｙｏｕ'ｖｅ               ｆｉｎａｌｌｙ               ｇｒａｄｕａｔｅｄ               ｓｃｈｏｏｌ               ａｎｄ               ｈａｖｅ               ｔｈａｔ               ｄｅｇｒｅｅ. Ｎｏｗ               ｉｔｓ               ｔｉｍｅ               ｔｏ               ｆｉｎｄ               ａ               ｒｅａｌ               ｊｏｂ,               ｂｕｔ               ｗｈｅｒｅ               ｄｏ               ｙｏｕ               ｓｔａｒｔ? Ｆｉｎｄｉｎｇ               ａ               ｊｏｂ               ｃａｎ               ｂｅ               ａ               ｄａｕｎｔｉｎｇ               ｔａｓｋ,               ｅｓｐｅｃｉａｌｌｙ               ｉｆ               ｙｏｕ'ｖｅ               ｎｅｖｅｒ               ｄｏｎｅ               ｉｔ               ｂｅｆｏｒｅ. Ｔｏｄａｙ'ｓ               ｊｏｂ               ｍａｒｋｅｔ               ｉｓ               ｅｘｔｒｅｍｅｌｙ               ｃｏｍｐｅｔｉｔｉｖｅ               ａｎｄ               ｉｔ               ｒｅｑｕｉｒｅｓ               ｔｈａｔ               ｙｏｕ               ｂｅ               ｐｒｅｐａｒｅｄ               ａｎｄ               ｐｒｏｆｅｓｓｉｏｎａｌ. Ｆｉｒｓｔ,               ｙｏｕ               ｗａｎｔ               ｔｏ               ｍａｋｅ               ｓｕｒｅ               ｙｏｕ               ｈａｖｅ               ｔｈｅ               ｑｕａｌｉｆｉｃａｔｉｏｎｓ               ｒｅｑｕｉｒｅｄ               ｆｏｒ               ｔｈｅ               ｊｏｂｓ               ｙｏｕ               ａｒｅ               ａｐｐｌｙｉｎｇ               ｆｏｒ. Ｆｕｌｌ               ａｎｄ               ｐａｒｔ-ｔｉｍｅ               ｊｏｂｓ               ａｌｌ               ｈａｖｅ               ｃｅｒｔａｉｎ               ｅｄｕｃａｔｉｏｎ               ａｎｄ               ｅｘｐｅｒｉｅｎｃｅ               ｒｅｑｕｉｒｅｍｅｎｔｓ. Ｄｏｎ'ｔ               ｗａｓｔｅ               ｔｈｅ               ｅｍｐｌｏｙｅｒｓ'               ｔｉｍｅ               ｏｒ               ｙｏｕｒ               ｏｗｎ               ｔｉｍｅ               ｂｙ               ａｐｐｌｙｉｎｇ               ｆｏｒ               ｊｏｂｓ               ｙｏｕ               ｋｎｏｗ               ｙｏｕ               ａｒｅｎ'ｔ               ｅｖｅｎ               ｒｅｍｏｔｅｌｙ               ｑｕａｌｉｆｉｅｄ               ｆｏｒ.                Ｓｅｃｏｎｄ,               ｕｎｌｉｋｅ               ａ               ｆｅｗ               ｙｅａｒｓ               ａｇｏ,               ｊｏｂ               ｈｕｎｔｅｒｓ               ｍｕｓｔ               ｎｏｗ               ｕｓｅ               ｍｕｌｔｉｐｌｅ               ａｖｅｎｕｅｓ               ｔｏ               ｆｉｎｄ               ａ               ｊｏｂ. Ｉｔ               ｕｓｅｄ               ｔｏ               ｂｅ               ｔｈａｔ               ｙｏｕ               ｌｏｏｋｅｄ               ｆｏｒ               ｊｏｂｓ               ｉｎ               ｔｈｅ               ｃｌａｓｓｉｆｉｅｄ               ｓｅｃｔｉｏｎ               ｏｆ               ｔｈｅ               ｎｅｗｓｐａｐｅｒ               ａｎｄ               ｓｅｎｔ               ａ               ｒｅｓｕｍｅ               ｉｎ               ｒｅｓｐｏｎｓｅ               ｔｏ               ａ               ｊｏｂ. Ｔｈｅｎ               ａｌｏｎｇ               ｃａｍｅ               ｔｈｅ               Ｉｎｔｅｒｎｅｔ. Ｔｏｄａｙ               ｃａｎｄｉｄａｔｅｓ               ｎｅｅｄ               ｔｏ               ｕｓｅ               ａｌｌ               ｏｆ               ｔｈｅ               ｒｅｓｏｕｒｃｅｓ               ａｖａｉｌａｂｌｅ               ｔｏ               ｔｈｅｍ. Ｒｅａｃｈ               ｏｕｔ               ｉｎ               ｎｅｗ,               ｉｎｎｏｖａｔｉｖｅ               ａｎｄ               ｕｎｃｏｎｖｅｎｔｉｏｎａｌ               ｗａｙｓ               ｗｉｔｈ               ｓｏｃｉａｌ               ｍｅｄｉａ,               ｖｉｄｅｏ               ａｎｄ               ｉｎ-ｐｅｒｓｏｎ               ｎｅｔｗｏｒｋｉｎｇ.                Ａ               ｊｏｂ               ｓｅａｒｃｈ               ｃａｎ               ｂｅ               ｈａｒｄ               ｗｏｒｋ. Ｄｅｖｉｓｅ               ａ               ｓｙｓｔｅｍ               ｔｏ               ｔｒａｃｋ               ｗｈｅｒｅ               ｙｏｕｒ               ｒｅｓｕｍｅ               ｇｏｅｓ               ａｃｒｏｓｓ               ｔｈｅ               ｄｉｆｆｅｒｅｎｔ               ｐｌａｔｆｏｒｍｓ               ｔｈａｔ               ｙｏｕ               ｕｓｅ               ｉｎ               ｙｏｕｒ               ｊｏｂ               ｓｅａｒｃｈ. Ｕｒｂａｎ               Ｉｎｔｅｒｎｓ               ｈｅｌｐｓ               ｙｏｕ               ｋｅｅｐ               ｔｒａｃｋ               ｏｆ               ｒｅｓｕｍｅｓ               ｙｏｕ               ｓｅｎｄ               ｔｈｒｏｕｇｈ               ｏｕｒ               ｗｅｂｓｉｔｅ. Ｙｏｕ               ｗａｎｔ               ｔｏ               ａｖｏｉｄ               ａ               ｃｏｍｐａｎｙ               ｒｅｃｅｉｖｉｎｇ               ｍｕｌｔｉｐｌｅ               ｒｅｓｕｍｅｓ               ｆｒｏｍ               ｙｏｕ. Ａｔ               ｔｈｅ               ｖｅｒｙ               ｌｅａｓｔ,               ｔｈｉｓ               ｍａｋｅｓ               ｙｏｕ               ａｐｐｅａｒ               ｕｎｏｒｇａｎｉｚｅｄ.                Ａｓ               ｔｈｅ               ｅｃｏｎｏｍｙ               ｒｅｃｏｖｅｒｓ               ａｎｄ               ｔｈｅ               ｊｏｂ               ｍａｒｋｅｔ               ｃｏｎｔｉｎｕｅｓ               ｔｏ               ｂｏｕｎｃｅ               ｂａｃｋ,               ｊｏｂ               ｓｅｅｋｅｒｓ               ｗｉｌｌ               ｎｅｅｄ               ｔｏ               ｂｅ               ｄｉｌｉｇｅｎｔ               ａｎｄ               ｓｔｒｏｎｇ               ｉｎ               ｔｈｅｉｒ               ｊｏｂ               ｓｅａｒｃｈ. Ｒｅｊｅｃｔｉｏｎ               ｃａｎ               ｂｅ               ｄｉｆｆｉｃｕｌｔ,               ｂｕｔ               ｄｏｎ'ｔ               ｔａｋｅ               ｉｔ               ｐｅｒｓｏｎａｌｌｙ. Ｏｆ               ｃｏｕｒｓｅ               ｙｏｕ               ａｌｗａｙｓ               ｗａｎｔ               ｔｏ               ｂｅ               ｔｈｅ               ｏｎｅ               ｔｏ               ｇｅｔ               ｔｈｅ               ｊｏｂ,               ｂｕｔ               ｉｎ               ｍａｎｙ               ｃａｓｅｓ               ｔｈｅｓｅ               ｄａｙｓ               ｉｔ               ｓｉｍｐｌｙ               ｍｅａｎｓ               ｔｈａｔ               ｔｈｅｙ               ｆｏｕｎｄ               ａ               ｂｅｔｔｅｒ               ｃａｎｄｉｄａｔｅ               ｔｈａｎ               ｙｏｕ. Ｔｈｅ               ｃａｎｄｉｄａｔｅ               ｍａｙ               ｈａｖｅ               ｂｅｅｎ               ｏｖｅｒ-ｑｕａｌｉｆｉｅｄ,               ｂｕｔ               ｗｉｔｈ               ｃｏｍｐｅｔｉｔｉｏｎ               ｂｅｉｎｇ               ｗｈａｔ               ｉｔ               ｉｓ,               ｍａｎｙ               ｐｅｏｐｌｅ               ａｒｅ               ｔａｋｉｎｇ               ｗｈａｔ               ｔｈｅｙ               ｃａｎ               ｇｅｔ               ｒａｔｈｅｒ               ｔｈａｎ               ｗａｉｔｉｎｇ               ｆｏｒ               ｗｈａｔ               ｔｈｅｙ               ｒｅａｌｌｙ               ｗａｎｔ.                Ｉｔ               ｉｓ               ａｌｓｏ               ａ               ｇｏｏｄ               ｉｄｅａ               ｄｕｒｉｎｇ               ｙｏｕｒ               ｊｏｂ               ｓｅａｒｃｈ               ｔｏ               ｓｅｅｋ               ｏｕｔ               ａｃｔｉｖｉｔｉｅｓ               ａｎｄ               ｏｒｇａｎｉｚａｔｉｏｎｓ               ｗｈｅｒｅ               ｙｏｕ               ｃａｎ               ｄｏｎａｔｅ               ｙｏｕｒ               ｔｉｍｅ               ａｎｄ               ｔａｌｅｎｔ. Ｒａｔｈｅｒ               ｔｈａｎ               ｓｉｔｔｉｎｇ               ａｔ               ｈｏｍｅ               ｗａｉｔｉｎｇ               ｆｏｒ               ｔｈｅ               ｐｈｏｎｅ               ｔｏ               ｒｉｎｇ,               ｇｅｔ               ｏｕｔ               ｔｈｅｒｅ               ａｎｄ               ｇｅｔ               ｉｎｖｏｌｖｅｄ. Ｔｈｅｒｅ               ａｒｅ               ａｌｌ               ｔｙｐｅｓ               ｏｆ               ｏｒｇａｎｉｚａｔｉｏｎｓ               ｔｈａｔ               ｎｅｅｄ               ｈｅｌｐ               ｗｉｔｈ               ｍａｒｋｅｔｉｎｇ,               ｓａｌｅｓ,               ｅｖｅｎｔｓ,               ｏｆｆｉｃｅ               ｄｕｔｉｅｓ,               ＩＴ,               ａｃｃｏｕｎｔｉｎｇ,               ａｎｄ               ｓｏ               ｍｕｃｈ               ｍｏｒｅ. Ｖｏｌｕｎｔｅｅｒｉｎｇ               ｉｓ               ａ               ｇｒｅａｔ               ｗａｙ               ｔｏ               ｈｏｎｅ               ｙｏｕｒ               ｓｋｉｌｌｓ,               ｍａｋｅ               ｎｅｗ               ｃｏｎｔａｃｔｓ               ａｎｄ               ｋｅｅｐ               ｙｏｕｒｓｅｌｆ               ｐｒｏｄｕｃｔｉｖｅ               ａｎｄ               ｂｕｓｙ               ｄｕｒｉｎｇ               ｙｏｕｒ               ｊｏｂ               ｓｅａｒｃｈ. Ｍａｎｙ               ｂｕｓｉｎｅｓｓ               ａｎｄ               ｃｏｍｍｕｎｉｔｙ               ｌｅａｄｅｒｓ               ｗｏｒｋ               ｗｉｔｈ               ｖｏｌｕｎｔｅｅｒ               ｏｒｇａｎｉｚａｔｉｏｎｓ. Ｙｏｕ               ｎｅｖｅｒ               ｋｎｏｗ               ｗｈｏ               ｙｏｕ               ｍｉｇｈｔ               ｍｅｅｔ               ａｎｄ               ｉｍｐｒｅｓｓ               ａｌｏｎｇ               ｔｈｅ               ｗａｙ.                Ｗｈｅｔｈｅｒ               ｙｏｕ               ａｒｅ               ｉｎ               ｔｈｅ               ｍａｒｋｅｔ               ｆｏｒ               ａ               ｓａｌｅｓ               ｊｏｂ,               ａｎ               ｏｆｆｉｃｅ               ｊｏｂ,               ａ               ｍａｒｋｅｔｉｎｇ               ｊｏｂ,               ｏｒ               ａｎ               ＩＴ               ｊｏｂ,               ｙｏｕ               ｗｉｌｌ               ｎｅｅｄ               ｔｏ               ｂｅ               ｏｒｇａｎｉｚｅｄ               ａｎｄ               ｄｉｌｉｇｅｎｔ               ｉｎ               ｔｏｄａｙ'ｓ               ｊｏｂ               ｍａｒｋｅｔ. Ｄｏｎ'ｔ               ｂｅ               ａｆｒａｉｄ               ｔｏ               ｔｒｙ               ｎｅｗ               ｔｈｉｎｇｓ               ａｎｄ               ｇｅｔ               ｉｎｖｏｌｖｅｄ               ｔｏ               ｓｅｔ               ｙｏｕｒｓｅｌｆ               ａｐａｒｔ               ｆｒｏｍ               ｔｈｅ               ｒｅｓｔ               ｏｆ               ｔｈｅ               ｃｒｏｗｄ. Ｂｅ               ｏｒｇａｎｉｚｅｄ,               ｐｅｒｓｉｓｔｅｎｔ               ａｎｄ               ｐｒｏｆｅｓｓｉｏｎａｌ               ａｎｄ               ｙｏｕｒ               ｅｆｆｏｒｔｓ               ａｒｅ               ｓｕｒｅ               ｔｏ               ｐａｙ               ｏｆｆ               ｗｉｔｈ               ａ               ｊｏｂ               ｙｏｕ               ｌｏｖｅ!

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Ｏｎ               ａ               ｓｃａｌｅ               ｏｆ               1               ｔｏ               10,               ｈｏｗ               ｄｏ               ｙｏｕ               ｒａｔｅ               ｙｏｕｒ               ｊｏｂ               ｓａｔｉｓｆａｃｔｉｏｎ? Ｉｆ               ｙｏｕ               ａｎｓｗｅｒ               6               ｏｒ               ａｂｏｖｅ,               ｙｏｕ               ｍａｙ               ｂｅｌｏｎｇ               ｔｏ               ａ               ｆｏｒｔｕｎａｔｅ               ｍｉｎｏｒｉｔｙ. Ｉｆ               ｙｏｕ               ａｎｓｗｅｒ               5               ｏｒ               ｂｅｌｏｗ,               ｗｈａｔ               ａｒｅ               ｐｌａｎｎｉｎｇ               ｔｏ               ｄｏ               ａｂｏｕｔ               ｉｔ? Ｄｏ               ｙｏｕ               ｈａｖｅ               ａｎ               ｅｘｉｔ               ｓｔｒａｔｅｇｙ               ｆｒｏｍ               ｙｏｕｒ               ｃｕｒｒｅｎｔ               ｅｍｐｌｏｙｍｅｎｔ? Ｐｅｒｈａｐｓ               ｙｏｕ               ｈａｖｅ               ａｌｒｅａｄｙ               ｂｅｇｕｎ               ｌｏｏｋｉｎｇ               ｏｒ               ｈａｖｅ               ｂｅｅｎ               ｌｏｏｋｉｎｇ               ｉｎｔｏ               ｏｔｈｅｒ               ｊｏｂｓ. Ｐｅｒｈａｐｓ               ｌｉｋｅ               ｍａｎｙ,               ｙｏｕ               ｈａｖｅ               ｂｅｅｎ               ｕｓｉｎｇ               ｔｈｅ               Ｉｎｔｅｒｎｅｔ               ｔｏ               ｓｅａｒｃｈ               ｆｏｒ               ｊｏｂｓ               ｏｒ               ｏｔｈｅｒ               ｂｕｓｉｎｅｓｓ               ｏｐｐｏｒｔｕｎｉｔｉｅｓ. Ｉｎ               ｆａｃｔ,               ｔｗｏ               ｏｆ               ｔｈｅ               ｍｏｓｔ               ｐｏｐｕｌａｒ               ｓｅａｒｃｈｅｓ               ｄｏｎｅ               ｏｎ               ｔｈｅ               Ｉｎｔｅｒｎｅｔ               ａｒｅ               ｆｏｒ               ｗｏｒｋ               ａｔ               ｈｏｍｅ               ｊｏｂｓ               ａｎｄ               ｈｏｍｅ               ｂｕｓｉｎｅｓｓ,               ｗｈｉｃｈ               ｉｓ               ｎｏｔ               ｓｕｒｐｒｉｓｉｎｇ               ａｓ               ｊｏｂ               ｓａｔｉｓｆａｃｔｉｏｎ               ａｐｐｅａｒｓ               ｔｏ               ｈａｖｅ               ｂｅｅｎ               ｆａｌｌｉｎｇ               ｆｏｒ               ｔｈｅ               ｌａｓｔ               ｔｗｅｎｔｙ               ｙｅａｒｓ. Ａｃｃｏｒｄｉｎｇ               ｔｏ               ｃｏｎｆｅｒｅｎｃｅ-ｂｏａｒｄ.ｏｒｇ,               ｊｏｂ               ｓａｔｉｓｆａｃｔｉｏｎ               ｉｓ               ａｔ               ｉｔｓ               ｌｏｗｅｓｔ               ｉｎ               ｔｗｏ               ｄｅｃａｄｅｓ. Ｉｆ               ｙｏｕ               ｈａｖｅ               ｂｅｇｕｎ               ｌｏｏｋｉｎｇ               ｂｅｙｏｎｄ               ｙｏｕｒ               ｃｕｒｒｅｎｔ               ｅｍｐｌｏｙｍｅｎｔ,               ａｒｅ               ｙｏｕ               ｓｅｅｋｉｎｇ               ａ               ｊｏｂ               ｏｒ               ａ               ｂｕｓｉｎｅｓｓ               ｏｐｐｏｒｔｕｎｉｔｙ? Ｗｏｒｋ               ａｔ               ｈｏｍｅ               ｊｏｂｓ               ａｎｄ               ｗｏｒｋ               ａｔ               ｈｏｍｅ               ｂｕｓｉｎｅｓｓ               ａｒｅ               ａｃｔｕａｌｌｙ               ｔｗｏ               ｖｅｒｙ               ｄｉｆｆｅｒｅｎｔ               ｔｈｉｎｇｓ,               ｔｈｏｕｇｈ               ｔｈｅｙ               ｍａｙ               ｏｃｃａｓｉｏｎａｌｌｙ               ａｐｐｅａｒ               ｔｏ               ｏｖｅｒｌａｐ. Ａ               ｗｏｒｋ               ａｔ               ｈｏｍｅ               ｊｏｂ               ｉｍｐｌｉｅｓ               ｔｈａｔ               ｙｏｕ               ａｒｅ               ｅｍｐｌｏｙｅｄ               ｂｙ               ｓｏｍｅｏｎｅ               ａｎｄ               ｐａｉｄ               ａ               ｗａｇｅ               ｆｏｒ               ｓｅｒｖｉｃｅｓ               ｒｅｎｄｅｒｅｄ. Ｗｏｒｋ               ａｔ               ｈｏｍｅ               ｂｕｓｉｎｅｓｓ               ｉｍｐｌｉｅｓ               ａｎ               ｏｐｐｏｒｔｕｎｉｔｙ               ｔｈａｔ               ｙｏｕ               ｌｅｖｅｒａｇｅ               ｉｎｔｏ               ｂｕｓｉｎｅｓｓ. Ｙｏｕ               ｍａｙ               ｅｍｐｌｏｙ               ｏｔｈｅｒｓ,               ｙｏｕ               ｍａｙ               ｅｖｅｎ               ｗｏｒｋ               ｆｏｒ               ｏｔｈｅｒ               ｐａｒｔｉｅｓ               ａｓ               ａ               ｃｏｎｔｒａｃｔｏｒ,               ｂｕｔ               ｙｏｕ               ａｒｅ               ｎｏｔ               ａｎ               ｅｍｐｌｏｙｅｅ,               ａｓ               ｓｕｃｈ.                Ｅｉｔｈｅｒ               ｒｏｕｔｅ               ｙｏｕ               ｔａｋｅ,               ｊｏｂ               ｏｒ               ｂｕｓｉｎｅｓｓ               ｏｐｐｏｒｔｕｎｉｔｙ,               ｒｅｑｕｉｒｅｓ               ｗｏｒｋ. Ｔｈｅ               ｔｏｐ               3               ｌｅｇｉｔｉｍａｔｅ               ｗｏｒｋ               ａｔ               ｈｏｍｅ               ｊｏｂｓ               ａｒｅ               ｐｒｏｂａｂｌｙ               ｍｅｄｉｃａｌ               ｂｉｌｌｉｎｇ,               ｍｅｄｉｃａｌ               ｔｒａｎｓｃｒｉｐｔｉｏｎ,               ａｎｄ               ｃｕｓｔｏｍｅｒ               ｓｅｒｖｉｃｅ               ｃａｌｌ               ｃｅｎｔｅｒ               ｗｏｒｋ. Ｈｏｗｅｖｅｒ,               ｆｉｎｄｉｎｇ               ａ               ｈｏｍｅ-ｂａｓｅｄ,               ｏｎｌｉｎｅ               ｊｏｂ               ｉｓ               ｎｏｔ               ａｌｗａｙｓ               ａｎｙ               ｅａｓｉｅｒ               ｔｈａｎ               ｆｉｎｄｉｎｇ               ａ               ｂｒｉｃｋ               ａｎｄ               ｍｏｒｔａｒ               ｊｏｂ. Ｙｏｕ               ｆａｃｅ               ｔｈｅ               ｓａｍｅ               ｏｂｓｔａｃｌｅｓ               ｏｆ               ｓｕｐｐｌｙ               ａｎｄ               ｄｅｍａｎｄ,               ｒｅｑｕｉｒｅｄ               ｅｘｐｅｒｉｅｎｃｅ,               ｓｋｉｌｌ               ｌｅｖｅｌ,               ｗｏｒｋ               ｑｕａｌｉｔｙ               ａｎｄ               ｔｉｍｅｌｉｎｅｓｓ,               ｐａｙ,               ａｎｄ               ｂｅｎｅｆｉｔｓ.                Ｏｆ               ｔｈｅ               ｔｈｒｅｅ               ｋｉｎｄｓ               ｏｆ               ｊｏｂｓ               ｍｅｎｔｉｏｎｅｄ               ａｂｏｖｅ,               ｈｏｍｅ-ｂａｓｅｄ               ｃａｌｌ               ｃｅｎｔｅｒ               ｗｏｒｋ               ｐｒｏｂａｂｌｙ               ｈａｓ               ｔｈｅ               ｌｏｗｅｓｔ               ｔｈｒｅｓｈｏｌｄ               ｆｏｒ               ｅｎｔｒｙ               ｌｅｖｅｌ               ｐｏｓｉｔｉｏｎｓ,               ｂｕｔ               ｔｈｅ               ｐａｙ               ｉｓ               ｎｏｔ               ｇｒｅａｔ,               ｐｒｏｂａｂｌｙ               ａｖｅｒａｇｉｎｇ               ａｒｏｕｎｄ               7               ｔｏ               10               ｄｏｌｌａｒｓ               ａｎ               ｈｏｕｒ. Ｆｏｒ               ａｔ               ｈｏｍｅ               ｃａｌｌ               ｃｅｎｔｅｒ               ｊｏｂｓ,               ｓｅｅ               ｔｈｅ               ｗｏｒｋａｔｈｏｍｅｍｏｍｓ.ａｂｏｕｔ.ｃｏｍ               ｇｕｉｄｅ,               Ｖｉｒｔｕａｌ               Ｃａｌｌ               Ｃｅｎｔｅｒ               Ｊｏｂｓ. Ｔｈｉｓ               ｉｎｃｌｕｄｅｓ               ｆｏｕｒ               ｐａｇｅｓ               ｏｆ               ｖｉｒｔｕａｌ               ｃａｌｌ               ｃｅｎｔｅｒ               ｌｉｓｔｉｎｇｓ               ｔｈａｔ               ａｐｐｅａｒ               ｔｏ               ｂｅ               ｌｅｇｉｔｉｍａｔｅ. Ｈｏｗｅｖｅｒ,               ｄｏｎ'ｔ               ｂｅ               ｌａｚｙ;               ｔａｋｅ               ｃｈａｒｇｅ               ｏｆ               ｙｏｕｒ               ｏｗｎ               ｄｕｅ               ｄｉｌｉｇｅｎｃｅ               ａｎｄ               ｐｒｏｐｅｒｌｙ               ｉｎｖｅｓｔｉｇａｔｅ               ｅａｃｈ               ｌｉｓｔｉｎｇ               ｔｈａｔ               ｃａｔｃｈｅｓ               ｙｏｕｒ               ｅｙｅ.                Ｍｅｄｉｃａｌ               ｂｉｌｌｉｎｇ               ｉｓ               ｔｒｉｃｋｙ. Ｆｉｒｓｔ,               ｙｏｕ               ｍｕｓｔ               ｂｅ               ｔｒａｉｎｅｄ. Ｓｅｃｏｎｄ,               ｏｎｌｙ               ｌｅｇｉｔｉｍａｔｅ               ｅｍｐｌｏｙｅｒｓ               ｗｈｏ               ｈａｖｅ               ａ               ｔｅｌｅｃｏｍｍｕｔｉｎｇ               ｐｒｏｇｒａｍ               ｗｉｔｈ               ｓｅｃｕｒｅ               ｄａｔａ               ｔｒａｎｓｍｉｓｓｉｏｎ               ｌｉｎｅｓ               ｉｎ               ｐｌａｃｅ               ｃｏｕｌｄ               ｏｆｆｅｒ               ｙｏｕ               ｓｕｃｈ               ａ               ｐｏｓｉｔｉｏｎ. Ａｎｄ               ｔｈｉｒｄ,               ｉｔ               ｉｓ               ｈｉｇｈｌｙ               ｕｎｌｉｋｅｌｙ               ｔｈａｔ               ａｎｙ               ｌｅｇｉｔｉｍａｔｅ               ｅｍｐｌｏｙｅｒ               ｗｏｕｌｄ               ｇｒａｎｔ               ａｃｃｅｓｓ               ｔｏ               ｓｏ               ｍｕｃｈ               ＨＩＰＡＡ               ｐｒｏｔｅｃｔｅｄ               ｈｅａｌｔｈ               ｉｎｆｏｒｍａｔｉｏｎ               ｗｉｔｈｏｕｔ               ｙｏｕｒ               ａｌｒｅａｄｙ               ｈａｖｉｎｇ               ｂｅｅｎ               ａ               ｔｒｕｓｔｅｄ               ｏｎｓｉｔｅ               ｅｍｐｌｏｙｅｅ               ｆｏｒ               ａｔ               ｌｅａｓｔ               ａ               ｙｅａｒ. Ｔｒａｎｓｃｒｉｐｔｉｏｎ,               ｍｅｄｉｃａｌ               ｏｒ               ｏｔｈｅｒｗｉｓｅ,               ｏｆｆｅｒｓ               ｍｕｃｈ               ｂｅｔｔｅｒ               ｗｏｒｋ-ａｔ-ｈｏｍｅ               ｐｏｔｅｎｔｉａｌ. Ｋｅｅｐ               ｉｎ               ｍｉｎｄ               ｔｈａｔ               ｂｉｌｌｉｎｇ               ａｎｄ               ｔｒａｎｓｃｒｉｐｔｉｏｎ               ａｒｅ               ｓｋｉｌｌｅｄ               ｆｉｅｌｄｓ. Ｔｒａｉｎｉｎｇ,               ｈｏｗｅｖｅｒ,               ｉｓ               ｆａｉｒｌｙ               ｅａｓｙ               ｔｏ               ｃｏｍｅ               ｂｙ. Ｍａｎｙ               ｃｏｍｍｕｎｉｔｙ               ｃｏｌｌｅｇｅｓ               ａｎｄ               ｖｏｃａｔｉｏｎａｌ               ｓｃｈｏｏｌｓ               ｐｒｏｖｉｄｅ               ｐｒｏｇｒａｍｓ               ｌａｓｔｉｎｇ               ａｎｙｗｈｅｒｅ               ｆｒｏｍ               ｓｉｘ               ｍｏｎｔｈｓ               ｔｏ               ａ               ｙｅａｒ               ｏｒ               ｔｗｏ               ｄｅｐｅｎｄｉｎｇ               ｏｎ               ｔｈｅ               ｎａｔｕｒｅ               ｏｆ               ｔｈｅ               ｐｒｏｇｒａｍ.                Ｉｆ               ｙｏｕ               ａｒｅ               ｎｏｔ               ｈｉｇｈｌｙ               ｓｋｉｌｌｅｄ,               ｆｉｎｄｉｎｇ               ｗｏｒｋ-ａｔ-ｈｏｍｅ               ｏｎｌｉｎｅ               ｊｏｂｓ--ｊｕｓｔ               ａｓ               ｗｉｔｈ               ｂｒｉｃｋ               ａｎｄ               ｍｏｒｔａｒ               ｊｏｂｓ-ｍａｙ               ｂｅ               ｄｉｆｆｉｃｕｌｔ. Ｔｈｅ               ｒｅａｌｉｔｙ               ｉｓ               ｔｈａｔ               ｅｎｔｒｙ               ｌｅｖｅｌ,               ｏｎｌｉｎｅ               ｊｏｂｓ               ａｒｅ               ｉｎ               ｓｈｏｒｔ               ｓｕｐｐｌｙ. Ｉ'ｍ               ｎｏｔ               ｇｏｉｎｇ               ｔｏ               ｓｏｆｔ               ｓｅｌｌ               ｔｈｉｓ               ａｓ               ｉｔ               ｉｓ               ｓｉｍｐｌｙ               ｔｈｅ               ｔｒｕｔｈ. Ｔｈｅｒｅ               ａｒｅ               ｍａｎｙ               ｄｅｓｐｅｒａｔｅ               ｐｅｏｐｌｅ               ｓｅｅｋｉｎｇ               ｈｏｍｅ-ｂａｓｅｄ               Ｉｎｔｅｒｎｅｔ               ｊｏｂｓ               ａｎｄ               ｔｈｏｕｓａｎｄｓ               ｏｆ               ａｄｓ               ｐｒｏｍｉｓｉｎｇ               "ｄａｔａ               ｅｎｔｒｙ"               ｐｏｓｉｔｉｏｎｓ               ｏｒ               ｏｔｈｅｒ               ｊｏｂｓ               ｓｕｃｈ               ｔａｋｉｎｇ               ｓｕｒｖｅｙｓ,               ｓｔｕｆｆｉｎｇ               ｅｎｖｅｌｏｐｅｓ,               ａｎｄ               ｐｒｏｄｕｃｔ               ａｓｓｅｍｂｌｙ. Ｕｎｆｏｒｔｕｎａｔｅｌｙ,               ｍｏｓｔ               ｏｆ               ｔｈｅｓｅ               ａｄｓ               ａｒｅ               ｓｃａｍｓ,               ｒｅｇａｒｄｌｅｓｓ               ｏｆ               ｔｈｅ               ｐｌｅｔｈｏｒａ               ｏｆ               Ｉｎｔｅｒｎｅｔ               ａｄｖｅｒｔｉｓｉｎｇ               ｐｒｏｍｉｓｉｎｇ               ｔｈｅ               ｊｕｓｔ               ｔｈｅ               ｏｐｐｏｓｉｔｅ. Ｔｈｅｒｅ               ｓｉｍｐｌｙ               ｉｓ               ｎｏ               ｏｎｌｉｎｅ               ｅｑｕｉｖａｌｅｎｔ               ｔｏ               ＭａｃＤｏｎａｌｄ'ｓ               ｅｎｄｌｅｓｓｌｙ               ｓｅｅｋｉｎｇ               ａｎｄ               ａｃｃｅｐｔｉｎｇ               ａｐｐｌｉｃａｔｉｏｎｓ. Ｔｏ               ｆｉｎｄ               ｔｈｅ               ｌｅｇｉｔｉｍａｔｅ               ｏｆｆｅｒｓ,               ｙｏｕ               ｍｕｓｔ               ｓｃｏｕｒ               ｔｈｅ               ｊｏｂ               ｌｉｓｔｉｎｇｓ,               ｃｏｎｔａｃｔ               ｔｈｅ               ｂｕｓｉｎｅｓｓｅｓ,               ａｎｄ               ｃａｒｅｆｕｌｌｙ               ｑｕｅｓｔｉｏｎ               ｔｈｅｍ               ａｂｏｕｔ               ｔｈｅ               ｎａｔｕｒｅ               ｏｆ               ｔｈｅ               ｗｏｒｋ. Ｕｌｔｉｍａｔｅｌｙ,               ｙｏｕｒ               ｓｕｃｃｅｓｓ               ｉｎ               ｆｉｎｄｉｎｇ               ｓｕｃｈ               ａ               ｊｏｂ               ｗｉｌｌ               ｄｅｐｅｎｄ               ｏｎ               ｙｏｕｒ               ｄｅｔｅｒｍｉｎａｔｉｏｎ               ａｎｄ               ｒｅｓｏｕｒｃｅｆｕｌｎｅｓｓ. Ｆｏｒ               ａｓｓｉｓｔａｎｃｅ               ａｎｄ               ａ               ｈｕｇｅ               ｌｅｇ               ｕｐ,               ｐｌｅａｓｅ               ｒｅｆｅｒ               ｔｏ               Ｌａｕｒｅｅｎ               Ｍｉｌｅｓ               Ｂｒｕｎｅｌｌｉ'ｓ               ｅｘｔｅｎｓｉｖｅ               ｇｕｉｄｅ,               Ｗｏｒｋ               ａｔ               Ｈｏｍｅ               Ｊｏｂｓ               ｂｙ               Ｃｏｍｐａｎｙ               Ｄｉｒｅｃｔｏｒｙ.                Ｉｆ               ｙｏｕ               ａｒｅ               ｈｉｇｈｌｙ               ｅｘｐｅｒｉｅｎｃｅｄ               ｉｎ               ｙｏｕｒ               ｆｉｅｌｄ               ｗｈｅｒｅ               ｄｅｍａｎｄ               ｉｓ               ｈｉｇｈ               ｆｏｒ               ｙｏｕｒ               ｐａｒｔｉｃｕｌａｒ               ｓｋｉｌｌｓ,               ａｓ               ｉｎ               ＩＴ,               ｇｒａｐｈｉｃｓ,               ｃｏｍｍｕｎｉｃａｔｉｏｎｓ,               ｏｒ               ｗｒｉｔｉｎｇ               ａｎｄ               ｅｄｉｔｉｎｇ,               ｙｏｕ               ｍａｙ               ｈａｖｅ               ａ               ｒｅｌａｔｉｖｅｌｙ               ｅａｓｉｅｒ               ｔｉｍｅ               ｆｉｎｄｉｎｇ               ａ               ｊｏｂ               ｔｈａｔ               ａｌｌｏｗｓ               ｙｏｕ               ｔｏ               ｔｅｌｅｃｏｍｍｕｔｅ               ｆｒｏｍ               ｈｏｍｅ. Ｔｈｅ               ｂｅｓｔ               ａｄｖｉｃｅ               ｆｏｒ               ｙｏｕ               ｉｓ               ｔｏ               ｒａｎｓａｃｋ               ａｌｌ               ａｖａｉｌａｂｌｅ               ｊｏｂ               ｌｉｓｔｉｎｇｓ               ａｎｄ               ｃｏｎｔａｃｔ               ａｓ               ｍａｎｙ               ｅｍｐｌｏｙｅｒｓ               ｉｎ               ｙｏｕｒ               ｆｉｅｌｄ               ａｓ               ｐｏｓｓｉｂｌｅ. Ｏｎｌｉｎｅ               ｒｅｓｏｕｒｃｅｓ               ｉｎｃｌｕｄｅ               ｍｏｎｓｔｅｒ.ｃｏｍ               ａｎｄ               ｉｎｄｅｅｄ.ｃｏｍ.                Ｂｕｓｉｎｅｓｓ               Ｏｐｐｏｒｔｕｎｉｔｙ                Ｂｕｓｉｎｅｓｓ               ｏｐｐｏｒｔｕｎｉｔｙ               ｉｓ               ｅｓｓｅｎｔｉａｌｌｙ               ｙｏｕ               ｌｅｖｅｒａｇｉｎｇ               ｙｏｕｒ               ｓｋｉｌｌ,               ｅｘｐｅｒｉｅｎｃｅ,               ａｎｄ               ｉｎｇｅｎｕｉｔｙ               ｉｎｔｏ               ａ               ｆｉｎａｎｃｉａｌ               ｅｘｃｈａｎｇｅ               ｔｈａｔ               ｉｄｅａｌｌｙ               ｒｅｓｕｌｔｓ               ｉｎ               ａ               ｓｔａｂｌｅ               ｂｕｓｉｎｅｓｓ. Ｂｕｓｉｎｅｓｓ               ｏｐｐｏｒｔｕｎｉｔｙ               ｉｓ               ｗｈｅｒｅ               ｙｏｕ               ａｓｓｕｍｅ               ａｌｌ               ｒｅｓｐｏｎｓｉｂｉｌｉｔｙ               ｆｏｒ               ｒｉｓｋ               ａｎｄ               ｌｏｓｓ               ｗｉｔｈ               ｔｈｅ               ｅｘｐｅｃｔａｔｉｏｎ               ｏｆ               ｆｉｎａｎｃｉａｌ               ｓｕｃｃｅｓｓ. Ｔｈｉｓ               ｂｅｇｉｎｓ               ｗｉｔｈ               ｙｏｕ               ｍａｋｉｎｇ               ａｎ               ａｓｓｅｓｓｍｅｎｔ               ｏｆ               ｙｏｕｒ               ｓｋｉｌｌｓ               ａｎｄ               ｅｘｐｅｒｉｅｎｃｅ. Ｉｆ               ｙｏｕ               ａｒｅ               ａｌｒｅａｄｙ               ａ               ｐｒｏｆｅｓｓｉｏｎａｌ               ｏｒ               ｓｋｉｌｌｅｄ               ａｍａｔｅｕｒ               ｉｎ               ａ               ｎｕｍｂｅｒ               ｏｆ               ｄｉｓｃｉｐｌｉｎｅｓ               ｙｏｕ               ｍａｙ               ｂｅ               ａｂｌｅ               ｔｏ               ｂｒｉｎｇ               ｍｏｒｅ               ｔｏ               ｔｈｅ               ｔａｂｌｅ               ｗｈｅｎ               ｙｏｕ               ｍａｐ               ｏｕｔ               ｔｈｅ               ｔｒａｎｓｉｔｉｏｎ               ｆｒｏｍ               ｄｒｅａｍ               ｔｏ               ｈｏｍｅ               ｂｕｓｉｎｅｓｓ. Ｉｎ               ａｎｙ               ｃａｓｅ,               ｗｈｅｔｈｅｒ               ｙｏｕ               ａｒｅ               ｓｔａｒｔｉｎｇ               ｏｕｔ               ｗｉｔｈ               ａ               ｐｏｒｔｆｏｌｉｏ               ｏｆ               ａｃｃｏｍｐｌｉｓｈｍｅｎｔｓ               ｏｒ               ｈａｖｅ               ｒｅｌａｔｉｖｅｌｙ               ｌｉｔｔｌｅ               ｔｏ               ｂｅｇｉｎ               ｗｉｔｈ,               ｙｏｕｒ               ｓｕｃｃｅｓｓ               ｗｉｌｌ               ｄｅｐｅｎｄ               ｏｎ               ｙｏｕｒ               ｐｅｒｓｉｓｔｅｎｃｅ               ａｎｄ               ｉｎｇｅｎｕｉｔｙ. Ｒｅｍｅｍｂｅｒ,               ｗｈｅｒｅ               ｂｕｓｉｎｅｓｓ               ｏｐｐｏｒｔｕｎｉｔｙ               ｉｓ               ｃｏｎｃｅｒｎｅｄ,               ｙｏｕ               ｄｏｎ'ｔ               ｈａｖｅ               ｔｏ               ｂｅ               ａ               ｒｏｃｋｅｔ               ｓｃｉｅｎｔｉｓｔ               ｔｏ               ｓｕｃｃｅｅｄ. Ｉｔ               ｄｏｅｓｎ'ｔ               ｈｕｒｔ,               ｂｕｔ               ｉｓ               ｉｔ               ｉｓｎ'ｔ               ｎｅｃｅｓｓａｒｙ. Ａｇａｉｎ,               ｐｅｒｓｉｓｔｅｎｃｅ               ａｎｄ               ｐｌａｎｎｉｎｇ               ａｒｅ               ｋｅｙ.                Ａｒｅａｓ               ｏｆ               ｏｐｐｏｒｔｕｎｉｔｙ               ｔｈａｔ               ａｒｅ               ｈｏｔ               ｉｎｃｌｕｄｅ               ｗｅｂ               ａｎｄ               ｃｏｍｐｕｔｅｒ               ｐｒｏｇｒａｍｍｉｎｇ,               ｗｅｂ               ｄｅｓｉｇｎ               ａｎｄ               ｄｅｖｅｌｏｐｍｅｎｔ,               ｇｒａｐｈｉｃ               ｄｅｓｉｇｎ               ａｎｄ               ｍｕｌｔｉｍｅｄｉａ,               ｆｒｅｅｌａｎｃｅ               ｗｒｉｔｉｎｇ,               ｅｄｉｔｉｎｇ,               ｔｒａｎｓｌａｔｉｏｎ,               ａｎｄ               ｔｒａｎｓｃｒｉｐｔｉｏｎ,               ｓａｌｅｓ               ａｎｄ               ｍａｒｋｅｔｉｎｇ,               ｆｉｎａｎｃｅ               ａｎｄ               ｍａｎａｇｅｍｅｎｔ,               ｌｅｇａｌ               ｓｅｒｖｉｃｅｓ,               ｅｎｇｉｎｅｅｒｉｎｇ               ａｎｄ               ｍａｎｕｆａｃｔｕｒｉｎｇ,               ｔａｘ               ｐｒｅｐａｒａｔｉｏｎ,               ｂｏｏｋｋｅｅｐｉｎｇ,               ａｎｄ               ｔｕｔｏｒｉｎｇ. Ｉｆ               ｙｏｕ               ｈａｖｅ               ａｄｍｉｎｉｓｔｒａｔｉｖｅ               ａｎｄ               ｃｌｅｒｉｃａｌ               ｓｋｉｌｌｓ,               ｔｈｅｎ               ｙｏｕ               ｍａｙ               ｂｅ               ａｂｌｅ               ｔｒａｎｓｆｏｒｍ               ｙｏｕｒｓｅｌｆ               ｉｎｔｏ               ａ               ｖｉｒｔｕａｌ               ａｓｓｉｓｔａｎｔ,               ａｎｏｔｈｅｒ               ｈｏｔ               ｏｎｌｉｎｅ               ｂｕｓｉｎｅｓｓ               ｏｐｐｏｒｔｕｎｉｔｙ. Ｓｉｔｅｓ               ｔｈａｔ               ｍａｙ               ｂｅ               ｏｆ               ａｓｓｉｓｔａｎｃｅ               ｔｏ               ｙｏｕ               ｉｎｃｌｕｄｅ,               ｅｌａｎｃｅ.ｃｏｍ,               ｇｕｒｕ.ｃｏｍ,               ａｎｄ               ｒｅｎｔａｃｏｄｅｒ.ｃｏｍ. Ｉｆ               ｙｏｕ               ａｒｅ               ｉｎｔｅｒｅｓｔｅｄ               ｉｎ               ｗｏｒｋｉｎｇ               ａｓ               ａ               ｖｉｒｔｕａｌ               ａｓｓｉｓｔａｎｔ,               ｂｏｔｈ               Ｅｌａｎｃｅ               ａｎｄ               Ｇｕｒｕ               ｍａｙ               ｂｅ               ｏｆ               ｈｅｌｐ,               ｂｕｔ               ｙｏｕ               ｍａｙ               ａｌｓｏ               ｗａｎｔ               ｔｏ               ｄｏ               ａｎ               Ｉｎｔｅｒｎｅｔ               ｓｅａｒｃｈ               ｕｓｉｎｇ               ｔｈｅ               ｐｈｒａｓｅ               "ｖｉｒｔｕａｌ               ａｓｓｉｓｔａｎｔ"               ｂｙ               ｉｔｓｅｌｆ               ａｎｄ               ｃｏｍｂｉｎｅｄ               ｗｉｔｈ               ｔｈｅ               ｗｏｒｄ               "ｊｏｂｓ,"               ａｎｄ               ｔｈｅ               ｎａｍｅ               ｏｆ               ｙｏｕｒ               ｌｏｃａｌ               ａｒｅａ. Ｆｏｒ               ｅｘａｍｐｌｅ,               "ｖｉｒｔｕａｌ               ａｓｓｉｓｔａｎｔ               Ｉｏｗａ"               ｏｒ               "ｖｉｒｔｕａｌ               ａｓｓｉｓｔａｎｔ               ｊｏｂｓ               Ｍｉｃｈｉｇａｎ."                Ｗｈｅｒｅ               ｂｕｓｉｎｅｓｓ               ｏｐｐｏｒｔｕｎｉｔｙ               ｉｓ               ｃｏｎｃｅｒｎｅｄ,               ｂｅｃａｕｓｅ               ｙｏｕ               ａｒｅ               ｉｎ               ｅｓｓｅｎｃｅ               ｃｒｅａｔｉｎｇ               ｙｏｕｒ               ｏｗｎ               "ｊｏｂ,"               ｂｕｓｉｎｅｓｓ               ａｃｕｍｅｎ               ｉｓ               ａｌｓｏ               ｇｏｉｎｇ               ｔｏ               ｂｅ               ｋｅｙ               ｔｏ               ｙｏｕｒ               ｓｕｃｃｅｓｓ. Ｙｏｕ               ｃｕｒｒｅｎｔ               ｓｋｉｌｌ               ｓｅｔ               ｍａｙ               ａｌｓｏ               ｉｎｃｌｕｄｅ               ｅｘｔｅｎｓｉｖｅ               ｂｕｓｉｎｅｓｓ               ｋｎｏｗ               ｈｏｗ,               ｂｕｔ               ｉｆ               ｎｏｔ,               ｐｒｅｐａｒｅ               ｆｏｒ               ｔｈｅ               ｌｅａｒｎｉｎｇ               ｃｕｒｖｅ. Ｅｘｐｅｃｔ               ａｔ               ｓｏｍｅ               ｌｅｖｅｌ               ｔｏ               ｈａｖｅ               ｔｏ               ｄｅａｌ               ｗｉｔｈ               ｆｉｎａｎｃｅ               ａｎｄ               ａｃｃｏｕｎｔｉｎｇ,               ｂｕｓｉｎｅｓｓ               ｐｌａｎｎｉｎｇ               ａｎｄ               ｍａｎａｇｅｍｅｎｔ,               ｍａｒｋｅｔｉｎｇ               ａｎｄ               ａｄｖｅｒｔｉｓｉｎｇ,               ａｎｄ               ｇｅｔｔｉｎｇ               ｙｏｕｒ               ｂｕｓｉｎｅｓｓ               ｔｈｒｏｕｇｈ               ｔｈｅ               ｉｎｉｔｉａｌ               ｓｔａｇｅｓ               ｏｆ               ｓｔａｒｔ               ｕｐ.                Ｒｅｇａｒｄｌｅｓｓ               ｂｕｓｉｎｅｓｓ               ｂａｃｋｇｒｏｕｎｄ,               ａｔ               ｓｏｍｅ               ｐｏｉｎｔ               ｙｏｕ               ｗｉｌｌ               ｎｅｅｄ               ｔｏ               ｅｎｇａｇｅ               ａｎ               ａｔｔｏｒｎｅｙ               ａｎｄ               ａｃｃｏｕｎｔａｎｔ               ｔｏ               ｈｅｌｐ               ｏｕｔ               ｗｉｔｈ               ｔｈｅ               ｌｅｇａｌ,               ｔａｘ,               ａｎｄ               ｏｔｈｅｒ               ｆｉｎａｎｃｉａｌ               ｄｅｔａｉｌｓ               ｏｆ               ｋｅｅｐｉｎｇ               ｙｏｕｒ               ｂｕｓｉｎｅｓｓ               ｌｅｇｉｔｉｍａｔｅ,               ｓａｆｅ,               ａｎｄ               ｓｏｌｖｅｎｔ. Ａｔ               ｓｏｍｅ               ｐｏｉｎｔ,               ｔｏｏ,               ｙｏｕ               ｗｉｌｌ               ｎｅｅｄ               ｔｏ               ｗｒｉｔｅ               ｏｕｔ               ａ               ｂｕｓｉｎｅｓｓ               ｐｌａｎ-ｅｖｅｎ               ｉｆ               ｙｏｕ               ｈａｖｅ               ｔｈｉｓ               ｉｎ               ｙｏｕｒ               ｈｅａｄ,               ｙｏｕ               ｓｔｉｌｌ               ｎｅｅｄ               ｔｏ               ｗｒｉｔｅ               ｉｔ               ｏｕｔ. Ｏｎｅ               ｏｆ               ｔｈｅ               ｂｅｓｔ               ｒｅｓｏｕｒｃｅｓ               ｏｎ               ｔｈｅ               Ｉｎｔｅｒｎｅｔ               ｔｏ               ａｃｑｕａｉｎｔ               ｙｏｕｒｓｅｌｆ               ｗｉｔｈ               ｎｕｔｓ               ａｎｄ               ｂｏｌｔｓ               ｏｆ               ｒｕｎｎｉｎｇ               ａ               ｓｍａｌｌ               ｂｕｓｉｎｅｓｓ               ｉｓ               ｔｈｅ               Ｓｍａｌｌ               Ｂｕｓｉｎｅｓｓ               Ａｄｍｉｎｉｓｔｒａｔｉｏｎ               ｓｉｔｅ,               ｗｗｗ.ｓｂａ.ｇｏｖ.                Ｉｎ               ｔｈｉｓ               ａｒｔｉｃｌｅ,               ｗｅ               ｈａｖｅ               ａｔｔｅｍｐｔｅｄ               ｔｏ               ｐｒｏｖｉｄｅ               ａｎ               ｈｏｎｅｓｔ               ｏｖｅｒｖｉｅｗ               ｏｆ               ｗｈａｔ               ｔｏ               ｅｘｐｅｃｔ               ｗｈｅｎ               ｌｏｏｋｉｎｇ               ｆｏｒ               ｊｏｂｓ               ａｎｄ               ｂｕｓｉｎｅｓｓ               ｏｐｐｏｒｔｕｎｉｔｙ               ｏｎｌｉｎｅ               ｙｅｔ               ａｔ               ｔｈｅ               ｓａｍｅ               ｔｉｍｅ               ｏｐｅｎ               ｕｐ               ｓｏｍｅ               ｏｆ               ｔｈｅ               ｐｏｓｓｉｂｉｌｉｔｉｅｓ               ｔｏ               ｙｏｕ. Ｗｈｅｔｈｅｒ               ｙｏｕ               ａｒｅ               ａ               ｈｉｇｈｌｙ               ｓｋｉｌｌｅｄ               ｐｒｏｆｅｓｓｉｏｎａｌ               ｏｒ               ｎｏｔ,               ｉｆ               ｙｏｕ               ａｒｅ               ｓｉｃｋ               ｏｆ               ｗｈａｔ               ｙｏｕ               ｄｏ               ｔｏ               ｐａｙ               ｔｈｅ               ｃｏｓｔ               ｏｆ               ｌｉｖｉｎｇ               8               ｏｒ               ｍｏｒｅ               ｈｏｕｒｓ               ｅｖｅｒｙ               ｄａｙ,               ｔｈｅｎ               ｙｏｕ               ｍａｙ               ｗａｎｔ               ｔｏ               ｓｔａｒｔ               ｃｏｎｓｉｄｅｒｉｎｇ               ａｎ               ｅｘｉｔ               ｓｔｒａｔｅｇｙ               ｔｏ               ａ               ｍｏｒｅ               ｓａｔｉｓｆｙｉｎｇ               ｌｉｆｅｓｔｙｌｅ. Ｔｈｅ               ｒｏａｄ               ｏｕｔ               ｉｓ               ｎｏｔ               ｎｅｃｅｓｓａｒｉｌｙ               ｅａｓｙ,               ｂｕｔ               ｉｔ               ｄｏｅｓ               ｌｅａｄ               ｏｕｔ               ｉｆ               ｙｏｕ               ａｒｅ               ｗｉｌｌｉｎｇ               ｔｏ               ｔａｋｅ               ｔｈｅ               ｎｅｃｅｓｓａｒｙ               ｓｔｅｐｓ               ｏｆ               ｔｈｏｕｇｈｔ,               ｒｅｓｅａｒｃｈ,               ｐｌａｎｎｉｎｇ,               ａｎｄ               ｐｅｒｓｉｓｔｅｎｃｅ.                Ｒｅｓｏｕｒｃｅｓ                Ｔｈｅ               Ｃｏｎｆｅｒｅｎｃｅ               Ｂｏａｒｄ,               Ｕ.Ｓ. Ｊｏｂ               Ｓａｔｉｓｆａｃｔｉｏｎ               ａｔ               Ｌｏｗｅｓｔ               Ｌｅｖｅｌ               ｉｎ               Ｔｗｏ               Ｄｅｃａｄｅｓ,               ｗｗｗ.ｃｏｎｆｅｒｅｎｃｅ-ｂｏａｒｄ.ｃｏｍ                Ｕ.Ｓ. Ｓｍａｌｌ               Ｂｕｓｉｎｅｓｓ               Ａｄｍｉｎｉｓｔｒａｔｉｏｎ,               Ｐｒｏｇｒａｍｓ               ａｎｄ               Ｓｅｒｖｉｃｅｓ               ｔｏ               Ｈｅｌｐ               Ｙｏｕ               Ｓｔａｒｔ,               Ｇｒｏｗ               ａｎｄ               Ｓｕｃｃｅｅｄ,               ｗｗｗ.ｓｂａ.ｇｏｖ                Ｌａｕｒｅｅｎ               Ｍｉｌｅｓ               Ｂｒｕｎｅｌｌｉ,               Ｖｉｒｔｕａｌ               Ｃａｌｌ               Ｃｅｎｔｅｒ               Ｊｏｂｓ,               ｗｗｗ.ｗｏｒｋａｔｈｏｍｅｍｏｍｓ.ａｂｏｕｔ.ｃｏｍ                Ｌａｕｒｅｅｎ               Ｍｉｌｅｓ               Ｂｒｕｎｅｌｌｉ,               Ｗｏｒｋ               ａｔ               Ｈｏｍｅ               Ｊｏｂｓ               ｂｙ               Ｃｏｍｐａｎｙ               Ｄｉｒｅｃｔｏｒｙ,               ｗｗｗ.ｗｏｒｋａｔｈｏｍｅｍｏｍｓ.ａｂｏｕｔ.ｃｏｍ                Ｓｉｍｐｌｅｏｃｉｔｙ.ｃｏｍ                Ｐｒｏｐｒｏｄｕｃｔｓｏｕｒｃｉｎｇ.ｃｏｍ

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Search Marketing Jobs - Blog Homepage Results

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About 'it marketing jobs'|Age In The Job Market – It’s All In Your Mind

About 'it marketing jobs'|Age In The Job Market – It’s All In Your Mind

Ｓｔｅｖｅ               Ｌｉｎｋ                Ｃａｓｅ               10                Ａｐｐｌｅ               Ｃｏｍｐｕｔｅｒ               ａｎｄ               Ｓｔｅｖｅ               Ｐ. Ｊｏｂｓ                ＣＵＲＲＥＮＴ               ＳＩＴＵＡＴＩＯＮ                ·               Ｐｅｒｆｏｒｍａｎｃｅ               Ｔｈｅ               ｃｕｒｒｅｎｔ               ｐｅｒｆｏｒｍａｎｃｅ               ａｔ               Ａｐｐｌｅ               Ｉｎｃ. ｓｈｏｗｓ               ａ               ｓｌｉｇｈｔｌｙ               ｈｉｇｈｅｒ               ｇｒｏｓｓ               ｍａｒｇｉｎ               ｐｅｒｃｅｎｔａｇｅ               ｏｆ               33.9               ｃｏｍｐａｒｅｄ               ｔｏ               32.9               ｆｏｒ               ｔｈｅ               ｐｒｅｖｉｏｕｓ               ｙｅａｒ. Ｔｈｉｓ               ｉｓ               ｂａｓｅｄ               ｏｎ               ｆｉｇｕｒｅｓ               ｆｒｏｍ               ｔｈｅ               ｑｕａｒｔｅｒｌｙ               ｒｅｐｏｒｔ               ｅｎｄｉｎｇ               Ｍａｒｃｈ               29,               2008               ａｎｄ               ｔｈｅ               ｄａｔｅ               ｆｏｒ               ｔｈｅ               ｃｏｍｐａｒｉｓｏｎ               ｆｉｇｕｒｅ               ｉｓ               ｔｈｅ               ｐｒｅｖｉｏｕｓ               ｙｅａｒ               ｅｎｄｉｎｇ               Ｍａｒｃｈ               31,               2007.                Ｔｈｅ               ｒｅｖｅｎｕｅ               ｆｏｒ               ｔｈａｔ               ｓａｍｅ               ｑｕａｒｔｅｒ               ｗａｓ               $7.51               ｂｉｌｌｉｏｎ               ｗｉｔｈ               ａ               ｎｅｔ               ｑｕａｒｔｅｒｌｙ               ｐｒｏｆｉｔ               ｏｆ               $1.05               ｂｉｌｌｉｏｎ. Ｔｈｅ               Ｍａｃｉｎｔｏｓｈ               ｃｏｍｐｕｔｅｒｓ               ｕｎｉｔ               ｓｈｏｗｅｄ               ａ               51%               ｕｎｉｔ               ｇｒｏｗｔｈ               ｗｈｉｌｅ               ｔｈｅ               ＩＰＯＤ               ｕｎｉｔ               ｓｈｏｗｅｄ               ａ               1%               ｕｎｉｔ               ｇｒｏｗｔｈ. Ａｃｃｏｒｄｉｎｇ               ｔｏ               Ｓｔｅｖｅ               Ｊｏｂｓ,               Ａｐｐｌｅ'ｓ               ＣＥＯ,               "Ｗｅ'ｒｅ               ｄｅｌｉｇｈｔｅｄ               ｔｏ               ｒｅｐｏｒｔ               43               ｐｅｒｃｅｎｔ               ｒｅｖｅｎｕｅ               ｇｒｏｗｔｈ               ａｎｄ               ｔｈｅ               ｓｔｒｏｎｇｅｓｔ               Ｍａｒｃｈ               ｑｕａｒｔｅｒ               ｒｅｖｅｎｕｅ               ａｎｄ               ｅａｒｎｉｎｇｓ               ｉｎ               Ａｐｐｌｅ'ｓ               ｈｉｓｔｏｒｙ."                ·               Ｓｔｒａｔｅｇｉｃ               Ｐｏｓｔｕｒｅ               ｏ               Ｃｕｒｒｅｎｔ               Ｍｉｓｓｉｏｎ               "Ａｐｐｌｅ               ｉｇｎｉｔｅｄ               ｔｈｅ               ｐｅｒｓｏｎａｌ               ｃｏｍｐｕｔｅｒ               ｒｅｖｏｌｕｔｉｏｎ               ｉｎ               ｔｈｅ               1970ｓ               ｗｉｔｈ               ｔｈｅ               Ａｐｐｌｅ               ＩＩ               ａｎｄ               ｒｅｉｎｖｅｎｔｅｄ               ｔｈｅ               ｐｅｒｓｏｎａｌ               ｃｏｍｐｕｔｅｒ               ｉｎ               ｔｈｅ               1980ｓ               ｗｉｔｈ               ｔｈｅ               Ｍａｃｉｎｔｏｓｈ. Ｔｏｄａｙ,               Ａｐｐｌｅ               ｃｏｎｔｉｎｕｅｓ               ｔｏ               ｌｅａｄ               ｔｈｅ               ｉｎｄｕｓｔｒｙ               ｉｎ               ｉｎｎｏｖａｔｉｏｎ               ｗｉｔｈ               ｉｔｓ               ａｗａｒｄ-ｗｉｎｎｉｎｇ               ｃｏｍｐｕｔｅｒｓ,               ＯＳ               Ｘ               ｏｐｅｒａｔｉｎｇ               ｓｙｓｔｅｍ               ａｎｄ               ｉＬｉｆｅ               ａｎｄ               ｐｒｏｆｅｓｓｉｏｎａｌ               ａｐｐｌｉｃａｔｉｏｎｓ. Ａｐｐｌｅ               ｉｓ               ａｌｓｏ               ｓｐｅａｒｈｅａｄｉｎｇ               ｔｈｅ               ｄｉｇｉｔａｌ               ｍｅｄｉａ               ｒｅｖｏｌｕｔｉｏｎ               ｗｉｔｈ               ｉｔｓ               ｉＰｏｄ               ｐｏｒｔａｂｌｅ               ｍｕｓｉｃ               ａｎｄ               ｖｉｄｅｏ               ｐｌａｙｅｒｓ               ａｎｄ               ｉＴｕｎｅｓ               ｏｎｌｉｎｅ               ｓｔｏｒｅ,               ａｎｄ               ｈａｓ               ｅｎｔｅｒｅｄ               ｔｈｅ               ｍｏｂｉｌｅ               ｐｈｏｎｅ               ｍａｒｋｅｔ               ｗｉｔｈ               ｉｔｓ               ｒｅｖｏｌｕｔｉｏｎａｒｙ               ｉＰｈｏｎｅ."                ｏ               Ｃｕｒｒｅｎｔ               Ｏｂｊｅｃｔｉｖｅｓ               Ｔｈｅ               ｃｏｍｐａｎｙ'ｓ               ｏｂｊｅｃｔｉｖｅｓ               ｓｈｏｗ               ｔｈｒｏｕｇｈ               ｔｈｅ               ｐｌａｎｓ               ａｎｄ               ｍａｒｋｅｔｉｎｇ               ｔｈａｔ               ａｒｅ               ｃｕｒｒｅｎｔｌｙ               ｉｎ               ｐｌａｃｅ.                §               Ｉｎｃｒｅａｓｅ               Ｍａｃｉｎｔｏｓｈ               ｐｒｅｓｅｎｃｅ               ｉｎ               ｔｈｅ               ａｒｅａｓ               ｏｆ               ｅｄｕｃａｔｉｏｎ               ａｎｄ               ｂｕｓｉｎｅｓｓ. §               Ｉｍｐｒｏｖｅ               ｓａｌｅｓ               ｏｆ               ＩＰＯＤ               ｍｕｓｉｃ               ｄｅｖｉｃｅｓ. §               Ｉｎｔｒｏｄｕｃｅ               ａｎｄ               ｍａｒｋｅｔ               ｎｅｗ               ｄｅｖｉｃｅｓ               ａｎｄ               ｃｏｎｃｅｐｔｓ               ｓｕｃｈ               ａｓ               Ａｐｐｌｅ               ＴＶ. §               Ｓｈｏｗ               ａ               ｐｒｅｓｓｉｎｇ               ｃｏｎｃｅｒｎ               ｔｏ               ｂｅ               "ｇｒｅｅｎ."               Ａｐｐｌｅ'ｓ               ｅｎｖｉｒｏｎｍｅｎｔａｌ               ｐｏｌｉｃｙ               ｈａｓ               ｔａｋｅｎ               ｑｕｉｔｅ               ａ               ｂｉｔ               ｏｆ               ｆｌａｃｋ               ｉｎ               ｔｈｅ               ｐｒｅｓｓ               ｉｎ               ｔｈｅ               ｐａｓｔ               ｆｅｗ               ｙｅａｒｓ. Ｔｈａｔ               ｉｓ               ｂｅｉｎｇ               ｗｏｒｋｅｄ               ｏｎ               ｆｒｏｍ               ｍｕｌｔｉｐｌｅ               ａｎｇｌｅｓ. §               Ｔｈｅ               ｍａｉｎ               ｏｂｊｅｃｔｉｖｅ               ｏｆ               ａｎｙ               ｂｕｓｉｎｅｓｓ               ｉｓ               ｔｏ               ｍａｋｅ               ｍｏｎｅｙ               ｆｏｒ               ｔｈｅ               ｓｈａｒｅｈｏｌｄｅｒｓ               ｓｏ               ｉｔ               ｃａｎ               ｓｔａｙ               ｉｎ               ｂｕｓｉｎｅｓｓ. ｏ               Ｃｕｒｒｅｎｔ               Ｓｔｒａｔｅｇｉｅｓ               §               Ｏｎｅ               ｉｍｐｏｒｔａｎｔ               ｓｔｒａｔｅｇｙ               ｉｓ               ｔｈｅ               "ｐｒｉｎｃｉｐｌｅｓ               ｏｆ               ｂｕｓｉｎｅｓｓ               ｃｏｎｄｕｃｔ"               ｓｔａｔｅｍｅｎｔ               ｗｈｉｃｈ               ｏｕｔｌｉｎｅｓ               ｆｉｖｅ               ｓｔｒａｔｅｇｉｃ               ｐｒｉｎｃｉｐｌｅｓ               -               ｈｏｎｅｓｔｙ,               ｒｅｓｐｅｃｔ,               ｃｏｎｆｉｄｅｎｔｉａｌｉｔｙ,               ｃｏｍｍｕｎｉｔｙ,               ａｎｄ               ｃｏｍｐｌｉａｎｃｅ. §               Ｄｅｓｉｇｎ,               ｍａｎｕｆａｃｔｕｒｅ,               ａｎｄ               ｍａｒｋｅｔ               ｃｏｍｐｕｔｅｒｓ,               ｍｕｓｉｃ               ｐｌａｙｅｒｓ,               ａｎｄ               ｃｏｍｍｕｎｉｃａｔｉｏｎ               ｄｅｖｉｃｅｓ               ｏｎ               ａ               ｗｏｒｌｄｗｉｄｅ               ｓｃａｌｅ. §               Ｐｒｏｖｉｄｅ               ｉｎｎｏｖａｔｉｖｅ               ｐｒｏｄｕｃｔｓ               ａｎｄ               ｓｏｌｕｔｉｏｎｓ               ｔｏ               ｔｈｅ               ｐｒｏｆｅｓｓｉｏｎａｌ,               ｃｏｎｓｕｍｅｒ,               ａｎｄ               ｅｄｕｃａｔｉｏｎ               ｍａｒｋｅｔ               ｔｏ               ｒｕｎ               ｃｏｍｐｌｅｘ               ａｐｐｌｉｃａｔｉｏｎｓ               ｕｓｉｎｇ               ａ               ｈｉｇｈ               ｑｕａｌｉｔｙ               ｕｓｅｒ               ｉｎｔｅｒｆａｃｅ. §               Ｃｒｅａｔｅ               ｐｒｏｄｕｃｔｓ               ｔｈａｔ               ｃｏｎｎｅｃｔ               ｔｏ               ａ               ｗｉｄｅ               ｒａｎｇｅ               ｏｆ               ｄｉｇｉｔａｌ               ｄｅｖｉｃｅｓ               ｗｉｔｈ               ｔｈｅ               ｌｅａｓｔ               ａｍｏｕｎｔ               ｏｆ               ｕｓｅｒ               ｉｎｔｅｒａｃｔｉｏｎ               ｐｏｓｓｉｂｌｅ. §               Ｍａｉｎｔａｉｎ               ｔｈｅ               ｕｎｉｑｕｅ               ｐｏｓｉｔｉｏｎ               ｏｆ               ｂｅｉｎｇ               ｔｈｅ               ｏｎｌｙ               ｃｏｍｐｕｔｅｒ               ｉｎｄｕｓｔｒｙ               ｐａｒｔｉｃｉｐａｎｔ               ｗｈｏ               ｃｏｎｔｒｏｌｓ               ｔｈｅ               ｄｅｓｉｇｎ               ａｎｄ               ｄｅｖｅｌｏｐｍｅｎｔ               ｏｆ               ｔｈｅ               ｅｎｔｉｒｅ               ｌｉｎｅ               ｏｆ               ｐｅｒｓｏｎａｌ               ｃｏｍｐｕｔｅｒ               ｈａｒｄｗａｒｅ               ａｎｄ               ｓｏｆｔｗａｒｅ               ａｌｏｎｇ               ｗｉｔｈ               ｔｈｉｓ               ｃｏｎｔｒｏｌ               ｏｖｅｒ               ｍｕｓｉｃ               ｐｌａｙｅｒｓ               ａｎｄ               ｍｏｂｉｌｅ               ｃｏｍｍｕｎｉｃａｔｉｏｎ               ｄｅｖｉｃｅｓ. §               Ｉｎｃｒｅａｓｅ               ｐｒｏｄｕｃｔ               ａｗａｒｅｎｅｓｓ               ｔｈｒｏｕｇｈ               ｉｎｃｒｅａｓｅｄ               ｉｎｖｅｓｔｍｅｎｔ               ａｎｄ               ｍａｒｋｅｔｉｎｇ               ａｎｄ               ａｄｖｅｒｔｉｓｉｎｇ               ｐｒｏｇｒａｍｓ. §               Ｕｔｉｌｉｚｅ               ｄｉｒｅｃｔ               ａｎｄ               ｉｎｄｉｒｅｃｔ               ｄｉｓｔｒｉｂｕｔｉｏｎ               ｃｈａｎｎｅｌｓ               ｐｒｏｐｅｒｌｙ               ｓｔａｆｆｅｄ               ｉｎ               ｏｒｄｅｒ               ｔｏ               ｐｒｏｄｕｃｅ               ａ               ｑｕａｌｉｔｙ               ｓａｌｅｓ               ｅｘｐｅｒｉｅｎｃｅ               ａｎｄ               ａｆｔｅｒ               ｓａｌｅｓ               ｓｕｐｐｏｒｔ. ｏ               Ｃｕｒｒｅｎｔ               Ｐｏｌｉｃｉｅｓ               §               Ｃｏｍｐｌｙ               ｗｉｔｈ               ｆｅｄｅｒａｌ               ｌａｗｓ               ｅｎａｃｔｅｄ               ｆｏｒ               ｔｈｅ               ｐｒｏｔｅｃｔｉｏｎ               ｏｆ               ｔｈｅ               ｅｎｖｉｒｏｎｍｅｎｔ. §               Ｒｅｓｅａｒｃｈ               ａｎｄ               ａｄｈｅｒｅ               ｔｏ               ｉｎｄｉｖｉｄｕａｌ               ｌｏｃａｌ               ａｎｄ               ｓｔａｔｅ               ｒｅｇｕｌａｔｉｏｎｓ               ｒｅｇａｒｄｉｎｇ               ｅｎｖｉｒｏｎｍｅｎｔａｌｌｙ               ｓｏｕｎｄ               ｒｅｃｙｃｌｉｎｇ               ａｎｄ               ｄｉｓｐｏｓａｌ               ｍｅｔｈｏｄｓ. §               Ｄｉｓｃａｒｄ               ｂａｃｋ               ｏｒｄｅｒｓ               ａｓ               ａ               ｍｅｔｈｏｄ               ｏｆ               ｄｅｔｅｒｍｉｎｉｎｇ               ａｎｙ               ｐａｒｔｉｃｕｌａｒ               ｌｅｖｅｌ               ｏｆ               ｒｅｖｅｎｕｅ               ｏｒ               ｆｉｎａｎｃｉａｌ               ｐｅｒｆｏｒｍａｎｃｅ. §               Ａｃｃｅｐｔ               ｓｅａｓｏｎａｌ               ｂｕｓｉｎｅｓｓ               ａｓ               ａｎ               ｏｐｐｏｒｔｕｎｉｔｙ               ｉｎｓｔｅａｄ               ｏｆ               ａｎ               ｉｎｄｉｃａｔｏｒ               ｏｆ               ａ               ｐｏｓｓｉｂｌｅ               ｔｒｅｎｄ               ｉｎ               ｓａｌｅｓ. §               Ｕｓｅ               ｓｏｌｅ-ｓｏｕｒｃｉｎｇ               ｆｏｒ               ｃｒｉｔｉｃａｌ               ｃｏｍｐｏｎｅｎｔｓ               ｆｒｏｍ               ｖｅｎｄｏｒｓ               ｉｎ               ｔｈｅ               Ｕ.Ｓ.,               Ｓｉｎｇａｐｏｒｅ,               Ｃｈｉｎａ,               Ｋｏｒｅａ,               ａｎｄ               Ｊａｐａｎ. §               Ｃｏｎｔｉｎｕａｌｌｙ               ｄｅｖｅｌｏｐ               ｉｎｎｏｖａｔｉｏｎｓ               ｉｎｔｏ               ａｌｌ               ｐｒｏｄｕｃｔ               ｌｉｎｅｓ               ｔｏ               ｒｅｍａｉｎ               ｃｏｍｐｅｔｉｔｉｖｅ               ｉｎ               ｔｈｅ               ｍａｒｋｅｔｓ               ａｎｄ               ｓｔａｙ               ａｈｅａｄ               ｏｆ               ｏｒ               ｓｕｒｐａｓｓ               ｔｈｅ               ｌｅａｄｅｒ               ｉｎ               ｅａｃｈ               ｍａｒｋｅｔ               ｉｎ               ｗｈｉｃｈ               ｗｅ               ａｒｅ               ｉｎｖｏｌｖｅｄ.                ＣＯＲＰＯＲＡＴＥ               ＧＯＶＥＲＮＡＮＣＥ                ·               Ｂｏａｒｄ               ｏｆ               Ｄｉｒｅｃｔｏｒｓ               ｏ               Ｅｉｇｈｔ               ｍｅｍｂｅｒｓ               ｏｎ               Ａｐｐｌｅ               Ｉｎｃ'ｓ               ｂｏａｒｄ               (ｍｉｎｉｍｕｍ               ｏｆ               ｆｉｖｅ,               ｎｏ               ｍｏｒｅ               ｔｈａｎ               ｎｉｎｅ). ｏ               Ｂｏａｒｄ               ｍｅｍｂｅｒｓ               ａｒｅ               ｅｌｅｃｔｅｄ               ｔｏ               ｏｎｅ               ｙｅａｒ               ｔｅｒｍｓ. ｏ               Ｉｆ               ａ               ｄｉｒｅｃｔｏｒ'ｓ               ｐｏｓｉｔｉｏｎ               ｃｈａｎｇｅｓ               ｔｈｒｏｕｇｈ               ｒｅｔｉｒｅｍｅｎｔ               ｏｆ               ａｃｃｅｐｔａｎｃｅ               ｏｆ               ａ               ｐｏｓｉｔｉｏｎ               ｏｔｈｅｒ               ｔｈａｎ               ｔｈａｔ               ｈｅｌｄ               ｗｈｅｎ               ｅｌｅｃｔｅｄ               ｔｏ               ｔｈｅ               ｂｏａｒｄ,               ｒｅｓｉｇｎａｔｉｏｎ               ｆｒｏｍ               ｔｈｅ               ｂｏａｒｄ               ｉｓ               ｅｘｐｅｃｔｅｄ               ｔｏ               ｂｅ               ｔｅｎｄｅｒｅｄ. Ｔｈｉｓ               ｗｉｌｌ               ｇｉｖｅ               ｔｈｅ               ｎｏｍｉｎａｔｉｎｇ               ａｎｄ               ｇｏｖｅｒｎａｎｃｅ               ｃｏｍｍｉｔｔｅｅ               ａｎ               ｏｐｐｏｒｔｕｎｉｔｙ               ｔｏ               ｃｏｎｓｉｄｅｒ               ｔｈｅ               ｅｆｆｅｃｔｓ               ｏｆ               ｔｈｅ               ｎｅｗ               ｒｅｓｐｏｎｓｉｂｉｌｉｔｉｅｓ. ｏ               Ｄｉｖｅｒｓｉｆｉｅｄ               ｑｕａｌｉｆｉｃａｔｉｏｎｓ               ａｎｄ               ｅｘｐｅｒｉｅｎｃｅ               ｏｎ               ｂｏａｒｄ. ｏ               Ｂｏａｒｄ               ｍｅｍｂｅｒｓ               ｔａｋｅ               ａ               ｐｒｏａｃｔｉｖｅ               ａｎｄ               ｆｏｃｕｓｅｄ               ａｐｐｒｏａｃｈ               ｔｏ               ｅｎｓｕｒｅ               ｃｏｍｐｅｔｅｎｔ               ａｎｄ               ｅｔｈｉｃａｌ               ｏｐｅｒａｔｉｏｎ               ｏｆ               Ａｐｐｌｅ,               Ｉｎｃ. ｏ               Ｎｏ               ｐｏｌｉｃｉｅｓ               ｉｎ               ｐｌａｃｅ               ｔｏ               ｓｅｐａｒａｔｅ               ｔｈｅ               ｒｏｌｅｓ               ｏｆ               ＣＥＯ               ａｎｄ               Ｃｈａｉｒｍａｎ               ｏｆ               ｔｈｅ               Ｂｏａｒｄ. Ａｄｄｉｔｉｏｎａｌｌｙ,               ｎｏ               ｐｏｌｉｃｉｅｓ               ｓｐｅｃｉｆｙ               ｗｈｅｔｈｅｒ               ｔｈｅ               ｓｅｌｅｃｔｅｄ               Ｃｈａｉｒｍａｎ               ｗｉｌｌ               ｂｅ               ａｎ               ｅｘｔｅｒｎａｌ               ｏｒ               ｉｎｔｅｒｎａｌ               ｍｅｍｂｅｒ. ｏ               Ｔｈｒｅｅ               ｂｏａｒｄ               ｍｅｍｂｅｒｓ               ａｒｅ               ａｌｓｏ               ｔｉｅｄ               ｔｏ               Ｇｏｏｇｌｅ'ｓ               ｂｏａｒｄ. ｏ               Ｏｎｌｙ               ｉｎｔｅｒｎａｌ               ｍｅｍｂｅｒ               ｏｆ               ｔｈｅ               ｂｏａｒｄ               ｉｓ               Ｓｔｅｖｅ               Ｐ. Ｊｏｂｓ,               ＣＥＯ. ·               Ｔｏｐ               Ｍａｎａｇｅｍｅｎｔ               ｏ               Ｔｉｍｏｔｈｙ               Ｄ. Ｃｏｏｋ,               Ｃｈｉｅｆ               Ｏｐｅｒａｔｉｎｇ               Ｏｆｆｉｃｅｒ,               ｆｏｒｍｅｒｌｙ               ｓｅｒｖｅｄ               ａｓ               Ｅｘｅｃ               ＶＰ               ｏｆ               Ｗｏｒｌｄｗｉｄｅ               Ｓａｌｅｓ               ａｎｄ               Ｏｐｅｒａｔｉｏｎｓ               ａｌｏｎｇ               ｗｉｔｈ               ｏｔｈｅｒ               Ｖｉｃｅ               Ｐｒｅｓｉｄｅｎｔ               ｐｏｓｉｔｉｏｎｓ               ｈｅｌｄ               ａｔ               Ａｐｐｌｅ. Ｐｒｉｏｒ               ｐｏｓｉｔｉｏｎｓ               ｈｅｌｄ               ｗｅｒｅ               ｗｉｔｈ               Ｃｏｍｐａｑ               ａｎｄ               ＩＢＭ. Ｍｒ. Ｃｏｏｋ               ｉｓ               ａ               ｍｅｍｂｅｒ               ｏｆ               ｔｈｅ               ｂｏａｒｄ               ｏｆ               ｄｉｒｅｃｔｏｒｓ               ａｔ               Ｎｉｋｅ,               Ｉｎｃ. ｏ               Ｄａｎｉｅｌ               Ｃｏｏｐｅｒｍａｎ,               Ｓｅｎｉｏｒ               Ｖｉｃｅ               Ｐｒｅｓｉｄｅｎｔ               ｓｅｒｖｅｄ               ｉｎ               ｔｈｅ               ｓａｍｅ               ｐｏｓｉｔｉｏｎ               ａｔ               Ｏｒａｃｌｅ               ｓｉｎｃｅ               Ｆｅｂｒｕａｒｙ               1997               ｂｅｆｏｒｅ               ｊｏｉｎｉｎｇ               Ａｐｐｌｅ               ｉｎ               2007. ｏ               Ｓｉｘ               ｏｔｈｅｒ               Ｓｅｎｉｏｒ               Ｖｉｃｅ               Ｐｒｅｓｉｄｅｎｔｓ               ｌｉｓｔｅｄ               ａｓ               Ｅｘｅｃｕｔｉｖｅ               Ｏｆｆｉｃｅｒｓ               ｏｆ               ｔｈｅ               Ｒｅｇｉｓｔｒａｎｔ. ｏ               Ｖａｒｉｅｄ               ｔｏｐ               ｍａｎａｇｅｍｅｎｔ               ｅｘｐｅｒｉｅｎｃｅ               ｉｎｃｌｕｄｅｓ               ａ               ｌａｗ               ｆｉｒｍ               ｐａｒｔｎｅｒ               (Ｃｏｏｐｅｒｍａｎ),               ｒｅｔａｉｌ               ｍｅｒｃｈａｎｄｉｓｉｎｇ               (Ｒｏｎａｌｄ               Ｊｏｈｎｓｏｎ),               ａｎｄ               ｒｅｓｅａｒｃｈ               ｅｎｇｉｎｅｅｒｉｎｇ               (Ｂｅｒｔｒａｎｄ               Ｓｅｒｌｅｔ),               ａｍｏｎｇ               ｏｔｈｅｒ               ｃｏｍｐｕｔｅｒ               ｈａｒｄｗａｒｅ,               ｓｏｆｔｗａｒｅ,               ａｎｄ               ｓｅｒｖｉｃｅｓ               ｒｅｌａｔｅｄ               ｐｏｓｉｔｉｏｎｓ. ｏ               Ｔｈｅ               ａｖｅｒａｇｅ               ａｇｅ               ｏｆ               ｔｈｅｓｅ               ｏｆｆｉｃｅｒｓ               ｉｓ               47. ＥＸＴＥＲＮＡＬ               ＥＮＶＩＲＯＮＭＥＮＴ               (ＥＦＡＳ:               Ｅｘｈｉｂｉｔ               1)                ·               Ｓｏｃｉｅｔａｌ               Ｅｎｖｉｒｏｎｍｅｎｔ               ｏ               Ｏｐｐｏｒｔｕｎｉｔｉｅｓ               §               Ｔｈｅ               ａｂｉｌｉｔｙ               ｔｏ               ｈｉｒｅ               ａｎｄ               ｒｅｔａｉｎ               ｑｕａｌｉｆｉｅｄ               ｓｔａｆｆ               ｉｓ               ａ               ｎｅｃｅｓｓｉｔｙ               ｉｎ               ｍａｉｎｔａｉｎｉｎｇ               ｃｏｍｐｅｔｉｔｉｖｅｎｅｓｓ               ｉｎ               ｔｈｅ               ｍａｒｋｅｔｐｌａｃｅ. §               Ｉｎｃｒｅａｓｉｎｇ               ｔｈｅ               ｎｕｍｂｅｒ               ｏｆ               ｐａｔｅｎｔｓ               ａｎｄ               ｃｏｐｙｒｉｇｈｔｓ               ａｗａｒｄｅｄ               ｔｏ               ｒｅｐｒｅｓｅｎｔａｔｉｖｅｓ               ｏｆ               ｔｈｅ               ｃｏｍｐａｎｙ               ｔｏｕｔｓ               ｔｈｅ               ｉｎｎｏｖａｔｉｖｅ               ａｔｔｉｔｕｄｅ               ｏｆ               Ａｐｐｌｅ               ａｎｄ               ｉｔｓ               ｓｔａｆｆ. §               Ｉｍｐｒｏｖｉｎｇ               ｓｏｕｒｃｉｎｇ               ｐｒｏｃｅｄｕｒｅｓ               ｆｏｒ               ｔｈｅ               ｒａｗ               ｍａｔｅｒｉａｌｓ               ｕｓｅｄ               ｉｎ               Ａｐｐｌｅ'ｓ               ｐｒｏｄｕｃｔｓ               ｃａｎ               ｒｅｄｕｃｅ               ｃｏｓｔｓ               ａｎｄ               ａｓｓｉｓｔ               ｃｏｍｐｅｔｉｔｉｖｅｎｅｓｓ               ｗｈｅｎ               ｔｈｏｓｅ               ｓａｖｉｎｇｓ               ａｒｅ               ｐａｓｓｅｄ               ｔｏ               ｔｈｅ               ｃｕｓｔｏｍｅｒ. §               Ｓｅａｒｃｈｉｎｇ               ｆｏｒ               ａｎｄ               ｔａｋｉｎｇ               ａｄｖａｎｔａｇｅ               ｏｆ               ｆｏｒｅｉｇｎ               ｏｐｐｏｒｔｕｎｉｔｉｅｓ               ａｒｅ               ａ               ｌａｒｇｅ               ｏｐｐｏｒｔｕｎｉｔｙ               ａｓ               ｌｏｎｇ               ａｓ               ｔｈｅ               ａｓｓｏｃｉａｔｅｄ               ｃｏｓｔｓ               ａｒｅ               ｎｏｔ               ｉｎｓｕｒｍｏｕｎｔａｂｌｅ. §               Ｔｈｅ               ｉｎｃｒｅａｓｉｎｇ               ｗｏｒｌｄｗｉｄｅ               ｎｕｍｂｅｒ               ｏｆ               ｃｏｍｐｕｔｅｒ               ｓａｖｖｙ               ｃｉｔｉｚｅｎｓ               ｐｒｏｖｉｄｅｓ               ａｎ               ｅｖｅｒ-ｗｉｄｅｎｉｎｇ               ｂａｓｅ               ｔｏ               ｔａｒｇｅｔ               ｆｏｒ               ａｄｖｅｒｔｉｓｉｎｇ               ａｎｄ               ｎｅｗ               ｐｒｏｄｕｃｔ               ｄｅｖｅｌｏｐｍｅｎｔｓ. ｏ               Ｔｈｒｅａｔｓ               §               Ｔｈｅ               ｎｕｍｅｒｏｕｓ               ｌａｗｓｕｉｔｓ               ａｎｄ               ｏｔｈｅｒ               ｌｉｔｉｇａｔｉｏｎ               ｉｎ               ｐｒｏｇｒｅｓｓ               ａｇａｉｎｓｔ               Ａｐｐｌｅ,               Ｉｎｃ. ｓｅｅｍｓ               ｌｉｋｅ               ａ               ｄｉｓｔｒａｃｔｉｏｎ               ｆｒｏｍ               ｔｈｅ               ｎｅｃｅｓｓｉｔｉｅｓ               ｏｆ               ｒｕｎｎｉｎｇ               ａ               ｂｕｓｉｎｅｓｓ. Ｔｈｅ               ｆｉｎａｎｃｉａｌ               ｏｕｔｃｏｍｅ               ｏｆ               ｔｈｅ               ｌａｗｓｕｉｔｓ               ｃｏｕｌｄ               ｈａｖｅ               ａ               ｎｅｇａｔｉｖｅ               ｅｆｆｅｃｔ               ｏｎ               ｔｈｅ               ｃｏｍｐａｎｙ'ｓ               ｐｒｏｆｉｔｓ. §               Ｌｏｓｉｎｇ               ｍａｒｋｅｔ               ｓｈａｒｅ               ｔｏ               ｃｏｍｐｅｔｉｔｏｒｓ               ｉｎ               ｔｏｄａｙ'ｓ               ｂｕｓｉｎｅｓｓ               ｗｏｒｌｄ               ｉｓ               ａｌｗａｙｓ               ａ               ｃｏｎｓｉｄｅｒａｔｉｏｎ. Ｄｅｄｉｃａｔｉｎｇ               ａｓ               ｍｕｃｈ               ｉｎ               ｒｅｓｏｕｒｃｅｓ               ａｓ               ｐｏｓｓｉｂｌｅ               ｔｏ               Ｒ&Ｄ               ａｎｄ               ｎｅｗ               ｄｅｖｅｌｏｐｍｅｎｔｓ               ｓｔｉｌｌ               ｄｏｅｓ               ｎｏｔ               ｇｕａｒａｎｔｅｅ               ｓｕｃｃｅｓｓ. §               Ｉｎｖｅｎｔｏｒｙ               ａｎｄ               ｏｔｈｅｒ               ａｓｓｅｔｓ               ｃｏｕｌｄ               ｂｅｃｏｍｅ               ａ               ｐｏｔｅｎｔｉａｌ               ｔｈｒｅａｔ               ｗｉｔｈ               ｔｈｅ               ｖｏｌａｔｉｌｅ               ｐｒｉｃｉｎｇ               ａｎｄ               ｓｈｏｒｔ               ｌｉｆｅｓｐａｎ               ｏｆ               ｎｅｗ               ｔｅｃｈｎｏｌｏｇｙ. Ｉｆ               ｙｏｕ               ｉｎｖｅｎｔｏｒｙ               ａ               ｈｉｇｈ               ｖｏｌｕｍｅ               ｏｆ               ｃｏｍｐｏｎｅｎｔｓ               ｏｒ               ｆｉｎｉｓｈｅｄ               ｐｒｏｄｕｃｔ               ｉｔ               ｃｏｕｌｄ               ｂｅｃｏｍｅ               ｏｂｓｏｌｅｔｅ               ｗｈｉｌｅ               ｓｉｔｔｉｎｇ               ｏｎ               ｔｈｅ               ｓｈｅｌｆ. §               Ｗｉｔｈ               ｉｎｓｔａｂｉｌｉｔｙ               ｉｎ               ｍａｎｙ               ｃｕｒｒｅｎｔ               ｆｏｒｅｉｇｎ               ｅｃｏｎｏｍｉｅｓ               ｔｈｅ               ｆｕｔｕｒｅ               ｓｕｐｐｌｙ               ｏｆ               ｒａｗ               ｍａｔｅｒｉａｌｓ               ａｎｄ               ｃｏｍｐｏｎｅｎｔｓ               ｐｒｏｄｕｃｅｄ               ｏｖｅｒｓｅａｓ               ｃｏｕｌｄ               ｐｏｓｅ               ａ               ｔｈｒｅａｔ               ｔｏ               ｃｏｎｔｉｎｕｅｄ               ｍａｎｕｆａｃｔｕｒｅ               ａｎｄ               ｓａｌｅｓ               ｏｆ               ｅｌｅｃｔｒｏｎｉｃｓ               ｐｒｏｄｕｃｔｓ. §               Ｔｈｅ               ａｖａｉｌａｂｉｌｉｔｙ               ｏｆ               ｄｉｇｉｔａｌ               ｃｏｎｔｅｎｔ               ｔｏ               ｂｅ               ｓｕｐｐｌｉｅｄ               ｂｙ               Ａｐｐｌｅ               ｓｅｒｖｉｃｅｓ               ｒｅｃｅｉｖｅｄ               ａ               ｌｏｗ               ｔｈｒｅａｔ               ｒａｔｉｎｇ               ｄｕｅ               ｔｏ               ｔｈｅ               ｆａｃｔ               ｔｈａｔ               ｌｉｃｅｎｓｉｎｇ               ｓｏｎｇｓ,               ｖｉｄｅｏｓ,               ａｎｄ               ｏｔｈｅｒ               ｄｉｇｉｔａｌ               ｐｒｏｄｕｃｔｓ               ｐｒｏｖｉｄｅｓ               ａ               ｒｅｖｅｎｕｅ               ｓｔｒｅａｍ               ｔｏ               ｔｈｅ               ｌｉｃｅｎｓｏｒ. §               Ａｎｏｔｈｅｒ               ｌｏｗ-ｒａｔｅ               ｒｉｓｋ               ｉｓ               ｏｃｃａｓｉｏｎａｌ               ｒｅｖｅｎｕｅ               ｆｌｕｃｔｕａｔｉｏｎｓ. Ｔｈｉｓ               ｉｓ               ａｎ               ａｎｔｉｃｉｐａｔｅｄ               ｏｃｃｕｒｒｅｎｃｅ               ａｎｄ               ｉｔ               ｃａｎ               ｂｅ               ｒｅｃｕｐｅｒａｔｅｄ               ｉｎ               ｔｈｅ               ｆｏｌｌｏｗｉｎｇ               ｓｔｒｏｎｇｅｒ               ｍｏｎｔｈｓ. §               Ｔｅｃｈｎｏｌｏｇｙ               ｆａｉｌｕｒｅｓ               ａｎｄ               ｓｅｃｕｒｉｔｙ               ｂｒｅａｃｈｅｓ               ａｒｅ               ａ               ｓｅｒｉｏｕｓ               ｃｏｎｃｅｒｎ. Ｗｉｔｈｏｕｔ               ｓｔｒｏｎｇ               ｓｅｃｕｒｉｔｙ               ｉｎ               ｐｌａｃｅ               ａ               ｃｏｍｐａｎｙ'ｓ               ｎｅｔｗｏｒｋ               ｃａｎ               ｂｅ               ｃｏｍｐｒｏｍｉｓｅｄ               ａｎｄ               ｄｅｔａｉｌｓ               ｏｆ               ｐｒｏｄｕｃｔｓ               ｃｕｒｒｅｎｔｌｙ               ｉｎ               ｄｅｖｅｌｏｐｍｅｎｔ               ｒｅｌｅａｓｅｄ. Ｔｈｅｓｅ               ｓｅｃｕｒｉｔｙ               ｂｒｅａｃｈｅｓ               ｃｏｕｌｄ               ａｌｓｏ               ｂｅ               ｃａｕｓｅｄ               ｂｙ               ｆａｉｌｕｒｅ               ｏｆ               ａ               ｆｉｒｅｗａｌｌ               ｏｒ               ｏｔｈｅｒ               ｄｅｔｅｃｔｉｏｎ               ｓｏｆｔｗａｒｅ. §               Ｔｈｅ               ｃｕｒｒｅｎｔｌｙ               ｖｏｌａｔｉｌｅ               Ｕ.Ｓ. ｅｃｏｎｏｍｙ               ａｎｄ               ｃｕｒｒｅｎｃｙ               ａｒｅ               ａ               ｈｅａｖｙ               ｃｏｎｃｅｒｎ               ｆｏｒ               ｂｕｓｉｎｅｓｓｅｓ. Ｉｆ,               ａ               ｙｅａｒ               ａｇｏ,               ｆｉｆｔｙ               ｄｏｌｌａｒｓ               ｂｏｕｇｈｔ               ｔｈｅ               ｓａｍｅ               ｃｏｍｐｏｎｅｎｔｓ               ｔｈａｔ               ｓｅｖｅｎｔｙ               ｄｏｌｌａｒｓ               ｂｕｙｓ               ｎｏｗ;               ｔｈａｔ               ｉｎｃｒｅａｓｅｄ               ｃｏｓｔ               ｗｉｌｌ               ｅｉｔｈｅｒ               ｈａｖｅ               ｔｏ               ｂｅ               ａｂｓｏｒｂｅｄ               ｏｒ               ｐａｓｓｅｄ               ｔｏ               ｔｈｅ               ｃｕｓｔｏｍｅｒ. §               Ｔｈｅ               ｐｒｅｖｉｏｕｓ               ｔｈｒｅａｔ               ａｌｓｏ               ｌｅａｄｓ               ｉｎｔｏ               ｔｈｅ               ｃｒｅｄｉｔ               ｒｉｓｋｓ               ｏｆ               ｃｕｒｒｅｎｔ               ａｃｃｏｕｎｔｓ               ｒｅｃｅｉｖａｂｌｅ. Ｉｆ               ｂｕｓｉｎｅｓｓｅｓ               ａｒｅ               ｆａｉｌｉｎｇ               ｄｕｅ               ｔｏ               ｔｈｅｉｒ               ｉｎｃｒｅａｓｅｄ               ｃｏｓｔｓ               ｔｈａｔ               ｃａｕｓｅｓ               ｄｅｆａｕｌｔｓ,               ｗｒｉｔｅ-ｏｆｆｓ,               ａｎｄ               ｎｅｇａｔｉｖｅ               ｉｎｃｏｍｅ               ｆｏｒ               ｙｏｕｒ               ｏｗｎ               ｃｏｍｐａｎｙ. §               Ｍｉｃｒｏｓｏｆｔ               ａｎｄ               ＰＣｓ               ｈａｖｅ               ｌａｒｇｅｒ               ｐｒｅｓｅｎｃｅ               ｉｎ               ｔｈｅ               ｂｕｓｉｎｅｓｓ               ｍａｒｋｅｔ               ｔｈａｎ               Ａｐｐｌｅ'ｓ               ｃｏｍｐｕｔｅｒ               ｓｙｓｔｅｍｓ. ＩＮＴＥＲＮＡＬ               ＥＮＶＩＲＯＮＭＥＮＴ               (ＩＦＡＳ:               Ｅｘｈｉｂｉｔ               2)                ·               Ｃｏｒｐｏｒａｔｅ               Ｓｔｒｕｃｔｕｒｅ               ｏ               Ｆｏｕｒ               ｇｅｏｇｒａｐｈｉｃ               ｏｐｅｒａｔｉｎｇ               ｓｅｇｍｅｎｔｓ               ｃｏｎｓｉｓｔｉｎｇ               ｏｆ               ｔｈｅ               Ａｍｅｒｉｃａｓ,               Ｅｕｒｏｐｅ,               Ｊａｐａｎ,               ａｎｄ               ｔｈｅ               ｒｅｔａｉｌ               ｓｅｃｔｏｒ. ｏ               Ａｍｅｒｉｃａｓ               ｓｅｇｍｅｎｔ               ｃｏｖｅｒｓ               ｂｏｔｈ               Ｎｏｒｔｈ               ａｎｄ               Ｓｏｕｔｈ               Ａｍｅｒｉｃａ. ｏ               Ｔｈｅ               Ｅｕｒｏｐｅａｎ               ｓｅｇｍｅｎｔ               ｉｎｃｌｕｄｅｓ               ｔｈｅ               Ｍｉｄｄｌｅ               Ｅａｓｔ               ａｎｄ               Ａｆｒｉｃａ               ｉｎ               ａｄｄｉｔｉｏｎ               ｔｏ               ｔｈｅ               Ｅｕｒｏｐｅａｎ               ｃｏｕｎｔｒｉｅｓ. ｏ               Ｔｈｅ               ｒｅｔａｉｌ               ｓｅｇｍｅｎｔ,               ａｌｔｈｏｕｇｈ               ｗｉｔｈｉｎ               ｔｈｅ               ｃｏｕｎｔｒｙ'ｓ               ｂｏｒｄｅｒｓ,               ｉｓ               ｃｏｎｓｉｄｅｒｅｄ               ｓｅｐａｒａｔｅ               ｆｒｏｍ               ｏｔｈｅｒ               ｒｅｖｅｎｕｅ               ｓｔｒｅａｍｓ               ｉｎ               ｔｈｅ               ｃｏｕｎｔｒｙ. Ｆｏｒ               ｅｘａｍｐｌｅ,               ｔｈｅ               ｒｅｔａｉｌ               ｓｅｃｔｏｒ               ｉｎｃｌｕｄｅｓ               Ａｐｐｌｅ-ｏｗｎｅｄ               ｓｔｏｒｅｓ               ｗｈｅｔｈｅｒ               ｔｈｅｙ               ａｒｅ               ｉｎ               Ｔｕｐｅｌｏ,               Ｍｉｓｓｉｓｓｉｐｐｉ               ｏｒ               Ｍｉｌａｎ,               Ｉｔａｌｙ. ｏ               Ｉｎ               2007               ｔｈｅ               ｒｅｔａｉｌ               ｓｅｇｍｅｎｔ               ｗａｓ               ｒｅｖａｍｐｅｄ               ｔｏ               ｆａｌｌ               ｍｏｒｅ               ｉｎ               ｌｉｎｅ               ｗｉｔｈ               ｔｈｅ               ｏｔｈｅｒ               ｏｐｅｒａｔｉｎｇ               ｓｅｇｍｅｎｔｓ. ｏ               Ｔｗｏ               ａｄｄｉｔｉｏｎａｌ               ｓｅｇｍｅｎｔｓ               ｉｎｃｌｕｄｅ               Ａｓｉａ               Ｐａｃｉｆｉｃ               ａｎｄ               ＦｉｌｅＭａｋｅｒ               ｏｐｅｒａｔｉｏｎｓ. ·               Ｃｏｒｐｏｒａｔｅ               Ｃｕｌｔｕｒｅ               ｏ               "Ａｐｐｌｅ               ｃｏｎｄｕｃｔｓ               ｂｕｓｉｎｅｓｓ               ｅｔｈｉｃａｌｌｙ,               ｈｏｎｅｓｔｌｙ,               ａｎｄ               ｉｎ               ｆｕｌｌ               ｃｏｍｐｌｉａｎｃｅ               ｗｉｔｈ               ａｌｌ               ｌａｗｓ               ａｎｄ               ｒｅｇｕｌａｔｉｏｎｓ."               ｏ               Ｔｈｅ               ａｐｐｒｏａｃｈ               ｉｓ               ｔｏ               ｅｎｃｏｕｒａｇｅ               ｇｏｏｄ               ｊｕｄｇｍｅｎｔ               ｏｎ               ｔｈｅ               ｐａｒｔ               ｏｆ               ｅｖｅｒｙ               ｃｏｍｐａｎｙ               ｒｅｐｒｅｓｅｎｔａｔｉｖｅ. ｏ               Ｍａｎａｇｅｒｓ,               ＨＲ               ｒｅｐｒｅｓｅｎｔａｔｉｖｅｓ,               ａｎｄ               ｌｅｇａｌ               ｄｅｐａｒｔｍｅｎｔ               ｒｅｐｒｅｓｅｎｔａｔｉｖｅｓ               ａｒｅ               ａｖａｉｌａｂｌｅ               ｔｏ               ａｎｓｗｅｒ               ａｎｙ               ｑｕｅｓｔｉｏｎｓ               ｔｈａｔ               ｍａｙ               ｃｏｍｅ               ｕｐ. ｏ               "Ａｐｐｌｅ'ｓ               ｂｕｓｉｎｅｓｓ               ｃｏｎｄｕｃｔ               ｐｏｌｉｃｙ               ａｎｄ               ｐｒｉｎｃｉｐｌｅｓ               ａｐｐｌｙ               ｔｏ               ｅｍｐｌｏｙｅｅｓ,               ｉｎｄｅｐｅｎｄｅｎｔ               ｃｏｎｔｒａｃｔｏｒｓ,               ｃｏｎｓｕｌｔａｎｔｓ,               ａｎｄ               ｏｔｈｅｒｓ               ｗｈｏ               ｄｏ               ｂｕｓｉｎｅｓｓ               ｗｉｔｈ               Ａｐｐｌｅ. Ａｌｌ               ｓｕｃｈ               ｉｎｄｉｖｉｄｕａｌｓ               ａｒｅ               ｅｘｐｅｃｔｅｄ               ｔｏ               ｃｏｍｐｌｙ               ｗｉｔｈ               Ａｐｐｌｅ'ｓ               ｂｕｓｉｎｅｓｓ               ｃｏｎｄｕｃｔ               ｐｏｌｉｃｙ               ａｎｄ               ｐｒｉｎｃｉｐｌｅｓ               ａｎｄ               ｗｉｔｈ               ａｌｌ               ａｐｐｌｉｃａｂｌｅ               ｌｅｇａｌ               ｒｅｑｕｉｒｅｍｅｎｔｓ. "               ｏ               Ｃｕｓｔｏｍｅｒｓ               ａｒｅ               ｔｈｅ               ｆｏｃｕｓ               ｉｎ               ｅｖｅｒｙ               ｐｒｏｄｕｃｔ               ａｎｄ               ｓｅｒｖｉｃｅ               ｍａｄｅ               ａｖａｉｌａｂｌｅ               ａｔ               Ａｐｐｌｅ,               Ｉｎｃ. ｏ               Ｐｏｌｉｃｙ               ａｇａｉｎｓｔ               ａｗａｒｄｉｎｇ               ｏｒ               ｒｅｃｅｉｖｉｎｇ               ｌａｒｇｅ               ｇｉｆｔｓ               ｗｈｉｃｈ               ｃｏｕｌｄ               ｂｅ               ｐｅｒｃｅｉｖｅｄ               ａｓ               ｂｒｉｂｅｒｙ.                Ｃｏｒｐｏｒａｔｅ               Ｒｅｓｏｕｒｃｅｓ               ｏ               Ｍａｒｋｅｔｉｎｇ               Ｓｔｒｅｎｇｔｈｓ               §               Ｌａｒｇｅ               ｓｃａｌｅ               ａｎｄ               ｅｆｆｅｃｔｉｖｅ               ａｄｖｅｒｔｉｓｉｎｇ               ｃａｍｐａｉｇｎｓ. §               Ｅｎｖｉｒｏｎｍｅｎｔａｌ               ａｗａｒｅｎｅｓｓ               ｉｓ               ａ               ｐａｒｔ               ｏｆ               ｔｈｅ               ｐｒｏｄｕｃｔ               ｄｅｓｉｇｎ               ａｎｄ               ｍａｎｕｆａｃｔｕｒｉｎｇ               ｏｆ               Ａｐｐｌｅ'ｓ               ｐｒｏｄｕｃｔｓ. Ｅｎｅｒｇｙ               ｅｆｆｉｃｉｅｎｃｙ               ｗｈｉｌｅ               ｕｓｉｎｇ               ｔｈｅ               ｐｒｏｄｕｃｔｓ               ａｎｄ               ｒｅｃｙｃｌｉｎｇ               ａｆｔｅｒ               ａ               ｐｒｏｄｕｃｔ               ｈａｓ               ｒｅａｃｈｅｄ               ｔｈｅ               ｅｎｄ               ｏｆ               ｉｔｓ               ｕｓｅｆｕｌ               ｌｉｆｅ               ｒｏｕｎｄ               ｏｕｔ               ｔｈｅ               ｃｏｍｐａｎｙ'ｓ               ｅｎｖｉｒｏｎｍｅｎｔａｌｌｙ               ｓｏｕｎｄ               ｐｒｏｄｕｃｔ               ｃｙｃｌｅ. §               Ｗｅｌｌ               ｋｎｏｗｎ               ａｎｄ               ｈｉｇｈｌｙ               ｒｅｇａｒｄｅｄ               ｆｏｒ               ｉｎｎｏｖａｔｉｖｅ               ｐｒｏｄｕｃｔｓ               ｓｕｃｈ               ａｓ               ｉＰｈｏｎｅ,               ＩＰＯＤ,               Ｍａｃｉｎｔｏｓｈ,               ａｎｄ               ａ               ｐｌｅｔｈｏｒａ               ｏｆ               ｏｔｈｅｒ               ｐｒｏｄｕｃｔｓ. §               Ｃｏｍｐａｒｅ               ｒｅｌｉａｂｉｌｉｔｙ               ｏｆ               Ａｐｐｌｅ'ｓ               ｃｏｍｐｕｔｅｒ               ｏｐｅｒａｔｉｎｇ               ｓｙｓｔｅｍ               ｔｏ               ｉｔｓ               ｔｏｕｇｈｅｓｔ               ｃｏｍｐｅｔｉｔｏｒ               -               Ｍｉｃｒｏｓｏｆｔ'ｓ               Ｗｉｎｄｏｗｓ               ｖｅｒｓｉｏｎｓ. §               Ｂｅａｔ               ｏｕｔ               Ｄｅｌｌ               ａｓ               ｐｒｅｆｅｒｒｅｄ               ｌａｐｔｏｐ               ｉｎ               ｈｉｇｈｅｒ               ｅｄｕｃａｔｉｏｎ               ａｓ               ｏｆ               ｅａｒｌｙ               2008. ｏ               Ｍａｒｋｅｔｉｎｇ               Ｗｅａｋｎｅｓｓｅｓ                               §               Ｌｏｗｅｒ               ｏｖｅｒａｌｌ               ｓａｌｅｓ               ｖｏｌｕｍｅ               ｉｎ               ｃｏｍｐｕｔｅｒ               ｍａｒｋｅｔ               ｃｏｍｐａｒｅｄ               ｔｏ               Ｄｅｌｌ               ａｎｄ               ｏｔｈｅｒ               ｃｏｍｐｅｔｉｔｏｒｓ. §               Ｂｅｃａｕｓｅ               ｏｆ               ｃｌｏｓｅ-ｋｎｉｔ               ｍｅｎｔａｌｉｔｙ               ｏｆ               ｔｈｅｉｒ               ｄｅｖｅｌｏｐｍｅｎｔ               ａｐｐｒｏａｃｈ,               ｔｈｅｒｅ               ａｒｅ               ｆｅｗｅｒ               ｈａｒｄｗａｒｅ               ａｎｄ               ｓｏｆｔｗａｒｅ               ｃｏｍｐｏｎｅｎｔｓ               ｉｎ               ｔｈｅ               ｍａｒｋｅｔｐｌａｃｅ               ｔｏ               ｃｈｏｏｓｅ               ｆｒｏｍ               ｖｅｒｓｕｓ               ｔｈｅ               ＰＣ-ｂａｓｅｄ               ａｒｃｈｉｔｅｃｔｕｒｅ. §               Ｈａｒｄ               ｔｏ               ｏｖｅｒｃｏｍｅ               ｔｈｅ               "Ｉ               ａｍ               ａ               ＰＣ               ｇｕｙ"               ｍｅｎｔａｌｉｔｙ. Ｔｈｉｓ               ｔｙｐｅ               ｏｆ               ｐｅｒｓｏｎ               ｗｉｌｌ               ｎｏｔ               ｅｖｅｎ               ｌｏｏｋ               ａｔ               ａ               Ｍａｃｉｎｔｏｓｈ               ｂｅｃａｕｓｅ               ｔｈｅ               ｕｓｅｒ               ｉｎｔｅｒｆａｃｅ               ｉｓ               ｓｏ               ｄｉｆｆｅｒｅｎｔ               ｆｒｏｍ               Ｗｉｎｄｏｗｓ               ａｎｄ               ｍａｎｙ               ｆｉｌｅｓ               ｃａｎｎｏｔ               ｅａｓｉｌｙ               ｂｅ               ｍｏｖｅｄ               ｆｒｏｍ               ｏｎｅ               ｐｌａｔｆｏｒｍ               ｔｏ               ｔｈｅ               ｏｔｈｅｒ. §               Ｐｒｉｃｅ               ｐｏｉｎｔ               ｏｆ               ＩＰＯＤ               ｉｓ               ｈｉｇｈ               ｃｏｍｐａｒｅｄ               ｔｏ               ｏｔｈｅｒ               ｍｅｄｉａ               ｐｌａｙｅｒｓ. §               ＩＰＨＯＮＥ               ｉｓ               ａ               ｒｅｌａｔｉｖｅｌｙ               ｎｅｗ               ｅｎｔｒｙ               ｉｎ               ｔｈｅ               ｃｅｌｌ               ｐｈｏｎｅ               ｍａｒｋｅｔ. ｏ               Ｆｉｎａｎｃｅ               §               Ｎｅｔ               ｉｎｃｏｍｅ               ｈａｓ               ｉｎｃｒｅａｓｅｄ               ｏｖｅｒ               6000%               ｗｈｅｎ               ｃｏｍｐａｒｉｎｇ               2007               ｔｏ               2003               ｆｉｇｕｒｅｓ. §               Ｓｔｅａｄｉｌｙ               ｃｌｉｍｂｉｎｇ               ｓｔｏｃｋ               ｐｒｉｃｅ               ｉｎｄｉｃａｔｅｓ               ｆｉｎａｎｃｉａｌ               ｓｔｒｅｎｇｔｈ               -               $19               ｉｎ               2005               ｕｐ               ｔｏ               $155               ｉｎ               2007               ａｎｄ               $178               ａｓ               ｏｆ               Ｊｕｎｅ               2008. §               Ｒｅｇｕｌａｒｌｙ               ｉｎｃｒｅａｓｉｎｇ               ｅａｒｎｉｎｇｓ               ｐｅｒ               ｓｈａｒｅ               ｉｓ               ａｎ               ａｄｄｉｔｉｏｎａｌ               ｓｔｒｅｎｇｔｈ               ｉｎｄｉｃａｔｏｒ. §               Ｎｏ               ｌｏｎｇ               ｔｅｒｍ               ｄｅｂｔ               ｓｉｎｃｅ               2003. §               5               ｙｅａｒ               ａｖｅｒａｇｅ               ｒｅｔｕｒｎ               ｏｎ               ｅｑｕｉｔｙ               ｏｆ               17.4%. §               Ｐａｙａｂｌｅｓ               ｐｅｒｉｏｄ               ｈａｓ               ｉｎｃｒｅａｓｅｄ               ｏｖｅｒ               ｌａｓｔ               ｔｅｎ               ｙｅａｒｓ. ｏ               Ｒｅｓｅａｒｃｈ               ａｎｄ               Ｄｅｖｅｌｏｐｍｅｎｔ               §               Ｃｏｎｔｉｎｕａｌｌｙ               ｉｎｃｒｅａｓｉｎｇ               ｂｕｄｇｅｔ               ｆｏｒ               ｒｅｓｅａｒｃｈ               ａｎｄ               ｄｅｖｅｌｏｐｍｅｎｔ. §               Ｉｎｃｒｅａｓｉｎｇ               Ｒ&Ｄ               ｐｅｒｓｏｎｎｅｌ. §               "Ａｌｔｈｏｕｇｈ               ｔｏｔａｌ               Ｒ&Ｄ               ｅｘｐｅｎｓｅ               ｉｎｃｒｅａｓｅｄ               49               ｐｅｒｃｅｎｔ,               ｉｔ               ｒｅｍａｉｎｅｄ               ｒｅｌａｔｉｖｅｌｙ               ｆｌａｔ               ａｓ               ａ               ｐｅｒｃｅｎｔａｇｅ               ｏｆ               ｎｅｔ               ｓａｌｅｓ               ｇｉｖｅｎ               ｔｈｅ               43               ｐｅｒｃｅｎｔ               ａｎｄ               38               ｐｅｒｃｅｎｔ               ｉｎｃｒｅａｓｅｓ               ｉｎ               ｒｅｖｅｎｕｅ               ｉｎ               ｔｈｅ               ｓｅｃｏｎｄ               ｑｕａｒｔｅｒ               ａｎｄ               ｆｉｒｓｔ               ｓｉｘ               ｍｏｎｔｈｓ               ｏｆ               2008               ｃｏｍｐａｒｅｄ               ｔｏ               ｔｈｅ               ｓａｍｅ               ｐｅｒｉｏｄｓ               ｉｎ               2007."               §               Ａｐｐｌｅ               ｓｐｅｎｄｓ               ｔｈｅ               ｌｅａｓｔ               ａｓ               ａ               ｐｅｒｃｅｎｔａｇｅ               ｏｆ               ｒｅｖｅｎｕｅ               ｏｕｔ               ｏｆ               ｔｈｅ               ｈｅａｖｉｅｓｔ               ｃｏｒｐｏｒａｔｅ               Ｒ&Ｄ               ｉｎｖｅｓｔｏｒｓ. §               Ａｐｐｌｅ               ｈａｓ               ｒｅａｌｉｚｅｄ               ａ               ｇｏｏｄ               ｒｅｔｕｒｎ               ｏｎ               ｔｈｅ               ｃａｐｉｔａｌ               ｉｎｖｅｓｔｅｄ               ｉｎ               Ｒ&Ｄ               ｉｎ               ｒｅｃｅｎｔ               ｙｅａｒｓ. ｏ               Ｏｐｅｒａｔｉｏｎｓ               §               Ｅｘｃｅｌｌｅｎｔ               ｓｕｐｐｏｒｔ               ｎｅｔｗｏｒｋ               ｉｎｃｌｕｄｉｎｇ               ｏｎｌｉｎｅ,               ｅｍａｉｌ,               ａｎｄ               ｐｈｏｎｅ. §               Ｍａｒｋｅｔ               ｗｉｄｅ               ｒｅｐｕｔａｔｉｏｎ               ｆｏｒ               ｑｕａｌｉｔｙ               ｓｅｒｖｉｃｅ               ｏｆ               ｔｈｅｉｒ               ｐｒｏｄｕｃｔｓ. §               Ｗｏｒｌｄｗｉｄｅ               ｃｏｒｐｏｒａｔｅ-ｏｗｎｅｄ               ｒｅｔａｉｌ               ｓｔｏｒｅｓ               ｓｅｌｌ               Ａｐｐｌｅ'ｓ               ｃｏｍｐｌｅｔｅ               ｐｒｏｄｕｃｔ               ｏｆｆｅｒｉｎｇ. §               Ｓｔｅｖｅ               Ｊｏｂｓ'               ｈｅａｌｔｈ               ｈａｓ               ｂｅｅｎ               ｃａｌｌｅｄ               ｉｎｔｏ               ｑｕｅｓｔｉｏｎ               -               ｈｅ               ｈａｓ               ｂａｔｔｌｅｄ               ｃａｎｃｅｒ               ｐｒｅｖｉｏｕｓｌｙ. §               Ｉｔ               ｉｓ               ｕｎｋｎｏｗｎ               ｉｆ               ｔｈｅｒｅ               ｉｓ               ａ               ｓｏｌｉｄ               ＣＥＯ               ｓｕｃｃｅｓｓｉｏｎ               ｐｌａｎ               ｉｎ               ｃａｓｅ               ｏｆ               Ｊｏｂｓ'               ｉｎａｂｉｌｉｔｙ               ｔｏ               ｐｅｒｆｏｒｍ               ｈｉｓ               ｄｕｔｉｅｓ. Ｇｉｖｅｎ               ｔｈｅ               ｆａｉｌｅｄ               ｙｅａｒｓ               ｏｆ               1985               -               1997               ｕｎｄｅｒ               ｖａｒｉｏｕｓ               ｐｒｏｆｅｓｓｉｏｎａｌ               ｍａｎａｇｅｒｓ               ａ               ｓｕｃｃｅｓｓｉｏｎ               ｐｌａｎ               ｉｓ               ｅａｇｅｒｌｙ               ｈｏｐｅｄ               ｆｏｒ. ＡＮＡＬＹＳＩＳ               ＯＦ               ＳＴＲＡＴＥＧＩＣ               ＦＡＣＴＯＲＳ               (ＳＦＡＳ:               Ｅｘｈｉｂｉｔ               3)                Ｉｎｃｒｅａｓｅｄ               ｏｐｐｏｒｔｕｎｉｔｉｅｓ               ａｂｒｏａｄ               Ｑｕａｌｉｆｉｅｄ               ｓｔａｆｆ               ｈｉｒｉｎｇ               ａｎｄ               ｒｅｔｅｎｔｉｏｎ               Ｅｆｆｅｃｔｉｖｅ               ａｄｖｅｒｔｉｓｉｎｇ               ｃａｍｐａｉｇｎｓ               Ｉｎｃｒｅａｓｉｎｇ               ｆｉｎａｎｃｉａｌ               ｐｅｒｆｏｒｍａｎｃｅ               Ｎｏ               ｌｏｎｇ               ｔｅｒｍ               ｄｅｂｔ               Ｎｕｍｅｒｏｕｓ               ｌａｗｓｕｉｔｓ               ａｎｄ               ｌｉｔｉｇａｔｉｏｎ               Ｖｏｌａｔｉｌｉｔｙ               ｏｆ               ｆｏｒｅｉｇｎ               ｓｕｐｐｌｉｅｒｓ               ａｎｄ               ｅｃｏｎｏｍｉｅｓ               Ｃｒｅｄｉｔ               ｒｉｓｋｓ               ｏｆ               ａｃｃｏｕｎｔｓ               ｒｅｃｅｉｖａｂｌｅ               Ｈｉｇｈｅｒ               ｃｏｍｐａｒｉｓｏｎ               ｐｒｉｃｅ               ｐｏｉｎｔ               ｏｆ               Ａｐｐｌｅ               ｐｒｏｄｕｃｔｓ               Ｃｕｒｒｅｎｔ               ＣＥＯ               ｈｅａｌｔｈ               ａｎｄ               ｓｕｃｃｅｓｓｉｏｎ               ｐｌａｎ               ｆｏｒ               ＣＥＯ               ＳＴＲＡＴＥＧＩＣ               ＡＬＴＥＲＮＡＴＩＶＥＳ               ＡＮＤ               ＲＥＣＯＭＭＥＮＤＥＤ               ＳＴＲＡＴＥＧＹ                Ｌａｗｓｕｉｔｓ               ａｎｄ               Ｌｉｔｉｇａｔｉｏｎ               -               Ａ               Ｓｌｅｅｐｉｎｇ               Ｇｉａｎｔ? ｏ               Ｔｈｅ               ｎｕｍｅｒｏｕｓ               ｌａｗｓｕｉｔｓ               ｉｎ               ｐｒｏｇｒｅｓｓ               ａｒｅ               ｏｎｅ               ｏｆ               ｔｈｅ               ｂｉｇｇｅｓｔ               ｃｏｎｃｅｒｎｓ               ａｔ               ｔｈｅ               ｆｏｒｅｆｒｏｎｔ               ｏｆ               ｔｈｉｓ               ｃａｓｅ. Ｔｈｅｓｅ               ｃｏｕｌｄ               ｐｕｔ               ａｎ               ｅｎｄ               ｔｏ               ｔｈｅ               ｎｕｍｅｒｏｕｓ               ｓｕｃｃｅｓｓｅｓ               ｏｆ               ｔｈｉｓ               ｃｏｍｐａｎｙ. Ｔｈｅ               ｐｏｓｓｉｂｌｅ               ｆｉｎａｎｃｉａｌ               ｎｅｇａｔｉｖｅ               ｅｆｆｅｃｔ               ｃｏｍｂｉｎｅｄ               ｗｉｔｈ               ｐｏｔｅｎｔｉａｌ               ｎｅｇａｔｉｖｅ               ｐｕｂｌｉｃｉｔｙ               ａｎｄ               ｐｕｂｌｉｃ               ｏｐｉｎｉｏｎ               ｃｏｕｌｄ               ｅｒｏｄｅ               ｔｈｅ               ｂａｓｉｓ               ｆｏｒ               ａｌｌ               ｃｏｍｐａｎｉｅｓ               -               ｓａｌｅｓ               ａｎｄ               ｐｒｏｆｉｔｓ. Ａ               ｄｏｗｎｗａｒｄ               ｓｐｉｒａｌ               ｂｅｇｉｎｓ               ｈｅｒｅ               ａｎｄ               ｌｅａｄｓ               ｔｏ               ｌｏｗｅｒｅｄ               ｉｎｖｅｓｔｏｒ               ｃｏｎｆｉｄｅｎｃｅ,               ｌｏｗｅｒ               ｓｔｏｃｋ               ｐｒｉｃｅｓ,               ａｎｄ               ｃｏｕｌｄ               ｒｅｓｕｌｔ               ｉｎ               ａ               ｃｏｍｐａｎｙ               ｔｈａｔ               ｉｓ               ｓｔｒｕｇｇｌｉｎｇ               ｔｏ               ｓｕｒｖｉｖｅ.                Ｌｅａｄｅｒｓｈｉｐ               Ｏｆ               Ｔｈｅ               Ｃｏｍｐａｎｙ               ｏ               Ａ               ｓｅｃｏｎｄ               ｐｏｔｅｎｔｉａｌ               ｓｏｕｒｃｅ               ｏｆ               ｐｒｏｂｌｅｍｓ               ｗｉｔｈｉｎ               Ａｐｐｌｅ               ｗｏｕｌｄ               ｓｅｅｍ               ｔｏ               ｂｅ               ｔｈｅ               ｈｅａｌｔｈ               ｃｏｎｃｅｒｎｓ               ｏｆ               Ｓｔｅｖｅ               Ｊｏｂｓ,               ｔｈｅｉｒ               ＣＥＯ,               ａｎｄ               ｔｈｅ               ａｐｐａｒｅｎｔ               ｌａｃｋ               ｏｆ               ａ               ｗｅｌｌ-ｐｌａｎｎｅｄ               "ｈｅｉｒ               ｔｏ               ｔｈｅ               ｔｈｒｏｎｅ."               Ａｆｔｅｒ               ｔｈｅ               ｆａｉｌｅｄ               ｓｔｉｎｔ               ｏｆ               ｐｒｏｆｅｓｓｉｏｎａｌ               ｍａｎａｇｅｒｓ               ｄｕｒｉｎｇ               ｔｈｅ               1985               -               1997               ｙｅａｒｓ,               ｉｎｖｅｓｔｏｒｓ               ｈａｖｅ               ａ               ｃｏｎｃｅｒｎ               ｔｈａｔ               ｔｈｅ               ｃｏｍｐａｎｙ               ｃｏｕｌｄ               ｆａｌｔｅｒ               ｏｎｃｅ               ｍｏｒｅ               ｓｈｏｕｌｄ               Ｓｔｅｖｅ               Ｊｏｂｓ               ｂｅ               ｕｎａｂｌｅ               ｔｏ               ｐｅｒｆｏｒｍ               ｈｉｓ               ｄｕｔｉｅｓ               ａｓ               ＣＥＯ. Ｓｉｎｃｅ               ｆｏｒｅｃａｓｔｉｎｇ               ｉｓ               ｂａｓｅｄ               ｏｎ               ｈｉｓｔｏｒｉｃａｌ               ｆａｃｔｓ,               ｔｈｉｓ               ｉｓ               ａ               ｔｒｕｌｙ               ｖａｌｉｄ               ｃｏｎｃｅｒｎ               ｉｎ               ｔｈｅ               ａｂｓｅｎｃｅ               ｏｆ               ａ               ｋｎｏｗｎ               ｓｕｃｃｅｓｓｉｏｎ               ｐｌａｎ.                Ｅｃｏｎｏｍｉｃ,               Ｓｕｐｐｌｉｅｒ,               ａｎｄ               Ａｃｃｏｕｎｔｓ               Ｒｅｃｅｉｖａｂｌｅ               Ｃｏｎｃｅｒｎｓ               ｏ               Ｔｈｅ               ｏｎｌｙ               ｏｔｈｅｒ               ｍａｊｏｒ               ｃｏｎｃｅｒｎ               ｔｈａｔ               Ｉ               ｈａｖｅ               ｉｎｖｏｌｖｅｓ               ａｌｌ               ｂｕｓｉｎｅｓｓｅｓ               ｗｏｒｌｄｗｉｄｅ               -               ｅｃｏｎｏｍｙ. Ｓｉｎｃｅ               Ａｐｐｌｅ               ｉｓ               ａｎ               ｉｎｔｅｒｎａｔｉｏｎａｌ               ｃｏｍｐａｎｙ,               ｔｈｅｙ               ｈａｖｅ               ｔｏ               ｂｅ               ｃｏｎｃｅｒｎｅｄ               ａｂｏｕｔ               ａｎｄ               ｄｅａｌ               ｗｉｔｈ               ｂｕｓｉｎｅｓｓｅｓ               ｉｎ               ａｎ               ｅｃｏｎｏｍｉｃ               ｅｎｖｉｒｏｎｍｅｎｔ               ｔｈａｔ               ｉｓ               ｍｕｃｈ               ｍｏｒｅ               ｆｒａｇｉｌｅ               ｔｈａｎ               ｏｕｒ               ｏｗｎ. Ｒｉｓｉｎｇ               ｃｏｓｔｓ               ｃｏｕｐｌｅｄ               ｗｉｔｈ               ａ               ｗｅａｋｅｎｉｎｇ               ｄｏｌｌａｒ               ａｒｅ               ｏｕｒ               ｍａｉｎ               ｅｃｏｎｏｍｉｃ               ｃｏｎｃｅｒｎｓ               ｗｈｉｌｅ               ｓｏｍｅ               ｏｔｈｅｒ               ｂｕｓｉｎｅｓｓｅｓ               ａｎｄ               ｃｉｔｉｚｅｎｓ               ｈａｖｅ               ｔｏ               ｄｅａｌ               ｗｉｔｈ               ｔｒｉｐｌｅ               ｄｉｇｉｔ               ｉｎｆｌａｔｉｏｎ               ａｎｄ               ｏｔｈｅｒ               ｄｅｓｔａｂｉｌｉｚｉｎｇ               ｅｆｆｅｃｔｓ. Ａｓ               ｔｈｅ               ｓａｙｉｎｇ               ｇｏｅｓ,               "ｔｈｉｎｇｓ               ａｒｅ               ｂａｄ               ａｌｌ               ｏｖｅｒ."               Ｔｈｉｓ               ｉｓ               ｔｒｕｅ               ｆｒｏｍ               ａ               ｗｏｒｌｄｗｉｄｅ               ｅｃｏｎｏｍｉｃ               ｓｔａｎｄｐｏｉｎｔ. Ｔｈｅ               ａｆｆｅｃｔ               ｔｈａｔ               ｗｏｒｌｄｗｉｄｅ               ｅｃｏｎｏｍｉｃ               ｃｏｎｃｅｒｎ               ｈａｓ               ｏｎ               ｒａｗ               ｍａｔｅｒｉａｌｓ               ａｎｄ               ｓｕｐｐｌｉｅｒｓ               ｉｓ               ｅａｓｙ               ｔｏ               ｓｐｏｔ. Ａ               ｓｅｃｏｎｄ,               ｓｏｍｅｗｈａｔ               ｓｕｂｔｌｅ               ａｆｆｅｃｔ,               ｉｓ               ｏｎ               ｃｏｌｌｅｃｔｉｎｇ               ｄｅｂｔｓ               ｔｈａｔ               ａｒｅ               ｄｕｅ. Ｂａｄ               ｅｃｏｎｏｍｉｃ               ｃｏｎｄｉｔｉｏｎｓ               ｈａｖｅ               ａｎ               ｅｆｆｅｃｔ               ｏｎ               ｃｏｎｓｕｍｅｒｓ               ａｎｄ               ｂｕｓｉｎｅｓｓｅｓ               ｐａｙｉｎｇ               ｔｈｅ               ｂｉｌｌｓ. Ｗｉｄｅｓｐｒｅａｄ               ｄｅｆａｕｌｔｓ               ｏｎ               ｄｅｂｔ               ｔｅｎｄ               ｔｏ               ｈａｖｅ               ａ               ｓｎｏｗｂａｌｌ               ｅｆｆｅｃｔ.                Ｔｈｅ               Ｆｕｔｕｒｅ               Ｏｆ               Ａｐｐｌｅ,               Ｉｎｃ. ｏ               Ａｐｐｌｅ               ｈａｓ               ｔｈｅ               Ｒ&Ｄ               ｆｕｎｄｉｎｇ               ｉｎ               ｐｌａｃｅ               ｔｏ               ｐｕｔ               ｎｅｗ               ｉｎｎｏｖａｔｉｏｎｓ               ｉｎ               ｔｈｅ               ｍａｒｋｅｔｐｌａｃｅ               ｆｏｒ               ｍａｎｙ               ｙｅａｒｓ. Ｆｏｌｌｏｗｉｎｇ               ｔｈｅ               ｈｉｓｔｏｒｙ               ｏｆ               ｆｏｃｕｓｉｎｇ               ｏｎ               ｒｅｓｅａｒｃｈ               ａｎｄ               Ｄｅｖｅｌｏｐｍｅｎｔ               ｎｅｗ,               ｉｎｎｏｖａｔｉｖｅ               ｐｒｏｄｕｃｔｓ               ｗｉｌｌ               ｃｏｎｔｉｎｕｅ               ｔｏ               ｂｅ               ｉｎｔｒｏｄｕｃｅｄ               ｗｅｌｌ               ｂｅｙｏｎｄ               ｔｈａｔ. Ｔｈｅｙ               ａｌｓｏ               ｈａｖｅ               ｔｈｅ               ｏｐｐｏｒｔｕｎｉｔｙ               ｔｏ               ｅｘｐａｎｄ               ｉｎｔｏ               ｆｏｒｅｉｇｎ               ｍａｒｋｅｔｓ               ａｎｄ               ｉｎｃｒｅａｓｅ               ｓａｌｅｓ               ｔｒｅｍｅｎｄｏｕｓｌｙ. Ｔｈｉｓ               ｉｎｃｒｅａｓｅ               ｗｉｌｌ               ｂｅ               ｈｅｌｐｅｄ               ｂｙ               ａｄ               ｃａｍｐａｉｇｎｓ               ｓｕｃｈ               ａｓ               ｔｈｅ               ｃｕｒｒｅｎｔ               Ｍａｃｉｎｔｏｓｈ               ｓｅｒｉｅｓ               ｏｆ               ａｄｓ               ｔｈａｔ               ｔｏｕｔ               ｔｈｅ               Ｍａｃ               ｏｐｅｒａｔｉｎｇ               ｓｙｓｔｅｍ'ｓ               ｒｅｌｉａｂｉｌｉｔｙ               ｏｖｅｒ               Ｗｉｎｄｏｗｓ               Ｖｉｓｔａ'ｓ               ｅｒｒａｔｉｃ               ｂｅｈａｖｉｏｒ. Ａｄｄｉｔｉｏｎａｌｌｙ,               ｔｈｅ               ｕｎｉｑｕｅ               ｐｒｏｄｕｃｔ               ｏｆｆｅｒｉｎｇｓ               ｉｎ               ｐｅｒｓｏｎａｌ               ｍｕｓｉｃ               ｐｌａｙｅｒｓ,               ｃｏｍｍｕｎｉｃａｔｉｏｎｓ,               ｉＴｕｎｅｓ               ｓｔｏｒｅ,               ａｎｄ               ｏｔｈｅｒ               ａｒｅａｓ               ｐｒｏｖｉｄｅ               ａ               ｒｅｌｉａｂｌｅ,               ｃｏｎｓｔａｎｔ               ｒｅｖｅｎｕｅ               ｓｔｒｅａｍ. ｏ               Ｎｏｗ               ｆｏｒ               ｔｈｅ               ｒｅｓｔ               ｏｆ               ｔｈｅ               ｓｔｏｒｙ. Ａｐｐｌｅ               ｉｓ               ａ               ｆｉｎａｎｃｉａｌｌｙ               ｓｔｒｏｎｇ               ｃｏｍｐａｎｙ. Ｔｈｅ               ｃｏｍｂｉｎａｔｉｏｎ               ｏｆ               ｔｈｅ               ｈｉｓｔｏｒｉｃａｌｌｙ               ｉｎｃｒｅａｓｉｎｇ               ｆｉｎａｎｃｉａｌ               ｐｅｒｆｏｒｍａｎｃｅ               ｗｉｔｈ               ｚｅｒｏ               ｄｅｂｔ               ｌｏａｄ               ｓｈｏｕｌｄ               ｈｅｌｐ               ｔｏ               ｃｏｍｂａｔ               ａｎｙ               ｎｅｇａｔｉｖｅｓ               ｆｒｏｍ               ｔｗｏ               ｏｆ               ｔｈｅ               ｐｒｅｖｉｏｕｓｌｙ               ｍｅｎｔｉｏｎｅｄ               ｃｏｎｃｅｒｎｓ. Ａｓ               ｌｏｎｇ               ａｓ               Ａｐｐｌｅ               ｉｓ               ａｂｌｅ               ｔｏ               ｃｏｎｔｉｎｕｅ               ｔｈｅ               ｃｕｒｒｅｎｔ               ｃｏｕｒｓｅ               ｏｆ               ｇｒｏｗｔｈ               ａｎｄ               ｄｅｖｅｌｏｐｍｅｎｔ,               Ｉ               ｂｅｌｉｅｖｅ               ｔｈｅ               ｓｔｒｅｎｇｔｈ               ｗｉｌｌ               ｒｅｍａｉｎ. Ｗｈｅｎｅｖｅｒ               Ｓｔｅｖｅ               Ｊｏｂｓ               ｓｔｅｐｓ               ｄｏｗｎ               ａｓ               ＣＥＯ               ｔｈｅ               ｓｔｅａｄｙ               ｃｏｕｒｓｅ               ｃａｎ               ｃｏｎｔｉｎｕｅ               ｗｉｔｈ               ａｎ               ａｐｐｒｏｐｒｉａｔｅｌｙ               ｇｒｏｏｍｅｄ               ｓｕｃｃｅｓｓｏｒ               ｉｎ               ｌｉｎｅ. Ｉｆ               Ａｐｐｌｅ               ｗｅｒｅ               ｐｌａｃｅｄ               ｂａｃｋ               ｉｎ               ｔｈｅ               ｈａｎｄｓ               ｏｆ               ｐｒｏｆｅｓｓｉｏｎａｌ               ｍａｎａｇｅｒｓ               ｗｈｏ               ｄｏ               ｎｏｔ               ｕｎｄｅｒｓｔａｎｄ               ａｎｄ               ａｄｈｅｒｅ               ｔｏ               ｔｈｅ               ｕｎｉｑｕｅ               ｍｅｔｈｏｄｏｌｏｇｙ               ｔｈａｔ               ｈａｓ               ｌｅｄ               ｔｏ               ｉｔｓ               ｍａｎｙ               ｓｕｃｃｅｓｓｅｓ,               ｈｉｓｔｏｒｙ               ｍａｙ               ｒｅｐｅａｔ               ｉｔｓｅｌｆ               ａｎｄ               ｗｅ               ｃｏｕｌｄ               ｓｅｅ               ａｎｏｔｈｅｒ               ｄｅｃｌｉｎｅ               ｆｏｒ               Ａｐｐｌｅ               Ｉｎｃ.                Ｅｘｈｉｂｉｔ               1 ＥＦＡＳ               (Ｅｘｔｅｒｎａｌ               Ｆａｃｔｏｒ               Ａｎａｌｙｓｉｓ               Ｓｕｍｍａｒｙ)               Ｅｘｔｅｒｎａｌ               Ｓｔｒａｔｅｇｉｃ               Ｆａｃｔｏｒｓ               Ｗｅｉｇｈｔ               Ｒａｔｉｎｇ               Ｗｅｉｇｈｔｅｄ               Ｓｃｏｒｅ               Ｃｏｍｍｅｎｔｓ               Ｏｐｐｏｒｔｕｎｉｔｉｅｓ               Ｏｂｔａｉｎ               ａｎｄ               ｒｅｔａｉｎ               ｑｕａｌｉｆｉｅｄ               ｔｅｃｈｎｉｃａｌ               ｓｔａｆｆ               .15               5               .75               Ｒｅｑ'ｄ               ｆｏｒ               ｃｏｍｐｅｔｉｔｉｖｅｎｅｓｓ               Ｉｎｃｒｅａｓｅ               ｉｎ               ｎｕｍｂｅｒ               ｏｆ               ｐａｔｅｎｔｓ               ａｎｄ               ｃｏｐｙｒｉｇｈｔｓ               .10               5               .50               Ｓｔａｙ               ａｈｅａｄ               ｉｎ               ｔｅｃｈｎｏｌｏｇｙ               Ｉｍｐｒｏｖｅｄ               ｓｏｕｒｃｉｎｇ               ｍｅｔｈｏｄｏｌｏｇｉｅｓ               ｆｏｒ               ｒａｗ               ｍａｔｅｒｉａｌｓ               .08               3               .24               Ｉｎｃｒｅａｓｅ               ａｖａｉｌａｂｉｌｉｔｙ,               ｄｅｃｒｅａｓｅ               ｃｏｓｔ               Ｉｎｃｒｅａｓｅｄ               ｏｐｐｏｒｔｕｎｉｔｉｅｓ               ａｂｒｏａｄ               .13               4               .52               Ｓｅａｒｃｈ               ｆｏｒ               ｎｅｗ               ｏｐｐｏｒｔｕｎｉｔｉｅｓ               Ｔｈｒｅａｔｓ               Ｎｕｍｅｒｏｕｓ               ｌａｗｓｕｉｔｓ               ａｎｄ               ｏｔｈｅｒ               ｌｉｔｉｇａｔｉｏｎ               .10               4               .40               Ｔｈｅｓｅ               ｃｏｕｌｄ               ｅｎｄａｎｇｅｒ               ｐｒｏｆｉｔｓ               Ｐｏｓｓｉｂｌｅ               ｌｏｓｓ               ｏｆ               ｃｏｍｐｅｔｉｔｉｖｅｎｅｓｓ               ｉｎ               ｍａｒｋｅｔｓ               .06               2               .12               Ｔｈｉｓ               ｃｏｎｃｅｒｎ               ｉｓ               ａｌｗａｙｓ               ｐｒｅｓｅｎｔ               ｉｎ               ａｎｙ               ｃｏｒｐｏｒａｔｉｏｎ               Ｖｏｌａｔｉｌｉｔｙ               ｏｆ               ｆｏｒｅｉｇｎ               ｓｕｐｐｌｉｅｒｓ               ａｎｄ               ｅｃｏｎｏｍｉｅｓ               .11               4               .44               Ａｎｏｔｈｅｒ               ｌｏｏｍｉｎｇ               ｐｒｅｓｅｎｃｅ               ｉｎ               ｍｏｓｔ               ｈｉｇｈ               ｔｅｃｈ               ｉｎｄｕｓｔｒｉｅｓ               Ａｖａｉｌａｂｉｌｉｔｙ               ｏｆ               ｔｈｉｒｄ-ｐａｒｔｙ               ｄｉｇｉｔａｌ               ｃｏｎｔｅｎｔ               .03               2               .06               Ｉ               ｄｏｎ'ｔ               ｃｏｎｓｉｄｅｒ               ｔｈｉｓ               ａ               ｂｉｇ               ｐｒｏｂ               Ｔｅｃｈｎｏｌｏｇｙ               ｆａｉｌｕｒｅｓ               ａｎｄ               ｄａｔａ               ｓｅｃｕｒｉｔｙ               ｂｒｅａｃｈｅｓ               .04               2               .08               Ａｎｏｔｈｅｒ               ｃｏｎｃｅｒｎ               ｆｏｒ               ｍｏｓｔ               ｈｉｇｈ               ｔｅｃｈ               ｉｎｄｕｓｔｒｉｅｓ               Ｖｏｌａｔｉｌｉｔｙ               ｏｆ               ｔｈｅ               ＵＳ               ｅｃｏｎｏｍｙ               ａｎｄ               ｓｔｒｅｎｇｔｈ               ｏｆ               ｄｏｌｌａｒ               .10               3               .30               Ｂｏｔｈ               ｏｆ               ｔｈｅｓｅ               ａｒｅ               ａ               ｃｏｎｃｅｒｎ               ｄｕｅ               ｔｏ               ｔｈｅ               ｃｕｒｒｅｎｔ               ＵＳ               ｅｃｏｎｏｍｉｃ               ｐｒｏｂｌｅｍｓ               ｃｏｕｐｌｅｄ               ｗｉｔｈ               ｈｉｇｈ               ｔｒａｎｓｐｏｒｔａｔｉｏｎ               ｃｏｓｔｓ               Ｃｒｅｄｉｔ               ｒｉｓｋｓ               ｏｆ               ａｃｃｏｕｎｔｓ               ｒｅｃｅｉｖａｂｌｅ               .10               3               .30               Ｔｏｔａｌ               Ｓｃｏｒｅｓ               1.00               3.71                Ｅｘｈｉｂｉｔ               2                ＩＦＡＳ               (Ｉｎｔｅｒｎａｌ               Ｆａｃｔｏｒ               Ａｎａｌｙｓｉｓ               Ｓｕｍｍａｒｙ) Ｉｎｔｅｒｎａｌ               Ｓｔｒａｔｅｇｉｃ               Ｆａｃｔｏｒｓ               Ｗｅｉｇｈｔ               Ｒａｔｉｎｇ               Ｗｅｉｇｈｔｅｄ               Ｓｃｏｒｅ               Ｃｏｍｍｅｎｔｓ               Ｓｔｒｅｎｇｔｈｓ               Ｌａｒｇｅ               ｓｃａｌｅ               ａｎｄ               ｅｆｆｅｃｔｉｖｅ               ａｄｖｅｒｔｉｓｉｎｇ               ｃａｍｐａｉｇｎｓ               .20               5               1.00               Ｅｘｃｅｌｌｅｎｔ,               ｍｅｍｏｒａｂｌｅ               ｃａｍｐａｉｇｎｓ               Ｄｉｖｅｒｓｉｆｉｅｄ               ａｎｄ               ｉｎｎｏｖａｔｉｖｅ               ｐｒｏｄｕｃｔ               ｌｉｎｅ               .18               5               .90               Ｈｉｇｈ               ｔｅｃｈ               ｉｔｅｍｓ               ｄｒａｗ               ｃｏｎｓｕｍｅｒ               ａｔｔｅｎｔｉｏｎ               ａｎｄ               ｐｕｒｃｈａｓｅｓ               Ｓｔｅａｄｉｌｙ               ｉｎｃｒｅａｓｉｎｇ               ｆｉｎａｎｃｉａｌ               ｆｉｇｕｒｅｓ               .10               3               .30               Ｅｘｃｅｌｌｅｎｔ               ｉｎｄｉｃａｔｏｒｓ               ｏｆ               ａ               ｓｔｒｏｎｇ               ｃｏｍｐａｎｙ               Ｎｏ               ｌｏｎｇ               ｔｅｒｍ               ｄｅｂｔ               .10               5               .50               Ｉｎｃｒｅａｓｉｎｇ               ｒｅｓｅａｒｃｈ               ａｎｄ               ｄｅｖｅｌｏｐｍｅｎｔ               ｂｕｄｇｅｔ               .07               5               .35               Ｃｏｍｍｉｔｍｅｎｔ               ｔｏ               ｉｍｐｒｏｖｉｎｇ               ｐｒｏｄｕｃｔ               ｌｉｎｅ               ａｎｄ               ｎｅｗ               ｐｒｏｄｕｃｔｓ               Ｗｅａｋｎｅｓｓｅｓ               Ｂｅｈｉｎｄ               Ｄｅｌｌ               ａｎｄ               ｏｔｈｅｒ               ＰＣ               ｍａｎｕｆａｃｔｕｒｅｒｓ               ｉｎ               ｏｖｅｒａｌｌ               ｃｏｍｐｕｔｅｒ               ｓａｌｅｓ               .06               3               .18               Ｌａｇｇｉｎｇ               ｃｏｍｐａｒａｔｉｖｅ               ｓａｌｅｓ               ｉｎ               ｃｏｍｐｕｔｅｒ               ａｒｅａ               Ｈｉｇｈ               ｐｒｉｃｅ               ｐｏｉｎｔ               ｏｆ               ＩＰＯＤ               /               ｉＰｈｏｎｅ               .06               3               .18               Ｂａｒｒｉｅｒ               ｔｏ               ｐｕｒｃｈａｓｅ               ｂｙ               ｙｏｕｎｇｅｒ               ｃｏｎｓｕｍｅｒｓ               Ｉｎｃｒｅａｓｅ               ｉｎ               ｐａｙａｂｌｅｓ               ｐｅｒｉｏｄ               .03               2               .06               Ｎｏｔ               ａ               ｈｕｇｅ               ｃｏｎｃｅｒｎ               Ｓｔｅｖｅ               Ｊｏｂｓ'               ｈｅａｌｔｈ               /               ＣＥＯ               ｓｕｃｃｅｓｓｉｏｎ               ｐｌａｎ               .20               4               .80               Ｃｏｎｓｉｄｅｒｉｎｇ               ｔｈｅ               ｐｒｅｖｉｏｕｓ               ｐｅｒｆｏｒｍａｎｃｅ               ｏｆ               ｐｒｏｆｅｓｓｉｏｎａｌ               ｍａｎａｇｅｒｓ               ｔｈｉｓ               ｉｓ               ａ               ｌａｒｇｅ               ｃｏｎｃｅｒｎ               Ｔｏｔａｌ               Ｓｃｏｒｅｓ               1.00               4.27                Ｅｘｈｉｂｉｔ               3                ＳＦＡＳ               (Ｓｔｒａｔｅｇｉｃ               Ｆａｃｔｏｒ               Ａｎａｌｙｓｉｓ               Ｓｕｍｍａｒｙ) Ｋｅｙ               Ｓｔｒａｔｅｇｉｃ               Ｆａｃｔｏｒｓ               Ｗｅｉｇｈｔ               Ｒａｔｉｎｇ               Ｗｅｉｇｈｔｅｄ               Ｓｃｏｒｅ               Ｃｏｍｍｅｎｔｓ               Ｉｎｃｒｅａｓｅｄ               ｏｐｐｏｒｔｕｎｉｔｉｅｓ               ｉｎ               ｆｏｒｅｉｇｎ               ｍａｒｋｅｔｓ               .10               5               .50               Ｏｐｐｏｒｔｕｎｉｔｙ               ｔｏ               ｅｘｐａｎｄ               ｓａｌｅｓ               Ｈｉｒｉｎｇ               ａｎｄ               ｒｅｔｅｎｔｉｏｎ               ｏｆ               ｑｕａｌｉｆｉｅｄ               ｓｔａｆｆ               .06               4               .24               Ｎｅｃｅｓｓａｒｙ               ｔｏ               ｐｒｏｖｉｄｅ               ｑｕａｌｉｔｙ               ｓａｌｅｓ               ａｎｄ               ｓｕｐｐｏｒｔ               Ｅｆｆｅｃｔｉｖｅ               ａｄｖｅｒｔｉｓｉｎｇ               ｃａｍｐａｉｇｎｓ               .16               5               .80               Ｎｅｃｅｓｓａｒｙ               ｔｏ               ｅｘｐａｎｄ               ｓａｌｅｓ               ａｎｄ               ｍｏｖｅ               ｉｎｔｏ               ｎｅｗ               ａｒｅａｓ               Ｉｎｃｒｅａｓｉｎｇ               ｆｉｎａｎｃｉａｌ               ｐｅｒｆｏｒｍａｎｃｅ               .12               4               .48               Ｆｉｎａｎｃｉａｌ               ｓｔｒｅｎｇｔｈ               ｐｒｏｍｏｔｅｓ               ｃｏｎｆｉｄｅｎｃｅ               ｆｏｒ               ｉｎｖｅｓｔｏｒｓ               Ｎｏ               ｌｏｎｇ               ｔｅｒｍ               ｄｅｂｔ               .12               4               .48               Ｓｈｏｗｓ               ｓｔｒｅｎｇｔｈ               ａｎｄ               ｐｒｏｂａｂｌｅ               ｌｏｎｇｅｖｉｔｙ               ｏｆ               ｃｏｍｐａｎｙ               Ｎｕｍｅｒｏｕｓ               ｌａｗｓｕｉｔｓ               ａｎｄ               ｌｉｔｉｇａｔｉｏｎ               .10               4               .40               Ａｃｔｓ               ａｓ               ａ               ｄｅｔｒａｃｔｏｒ               ｆｒｏｍ               ｆｏｃｕｓ               ｏｎ               ｃｏｍｐａｎｙ               ｐｅｒｆｏｒｍａｎｃｅ               Ｖｏｌａｔｉｌｉｔｙ               ｏｆ               ｆｏｒｅｉｇｎ               ｓｕｐｐｌｉｅｒｓ               ａｎｄ               ｅｃｏｎｏｍｉｅｓ               .08               3               .24               Ａｌｗａｙｓ               ｐｒｅｓｅｎｔ               ａｎｄ               ａ               ｌｏｏｍｉｎｇ               ｃｏｎｃｅｒｎ               Ｃｒｅｄｉｔ               ｒｉｓｋｓ               ｏｆ               ａｃｃｏｕｎｔｓ               ｒｅｃｅｉｖａｂｌｅ               .08               3               .24               Ａｓ               ｗｏｒｌｄｗｉｄｅ               ｅｃｏｎｏｍｉｅｓ               ｗｏｒｓｅｎ,               ｔｈｉｓ               ｂｅｃｏｍｅｓ               ｍｏｒｅ               ｏｆ               ａ               ｃｏｎｃｅｒｎ               Ｈｉｇｈｅｒ               ｐｒｉｃｅ               ｐｏｉｎｔ               ｏｆ               ｐｒｏｄｕｃｔｓ               .06               2               .12               Ｎｅｇａｔｉｖｅ               ｉｎ               ａｐｐｅａｌｉｎｇ               ｔｏ               ｙｏｕｎｇｅｒ,               ｌｅｓｓ               ｆｕｎｄｅｄ,               ｃｏｎｓｕｍｅｒｓ               Ｃｕｒｒｅｎｔ               ＣＥＯ               ｈｅａｌｔｈ               /               ｓｕｃｃｅｓｓｉｏｎ               ｐｌａｎ               .12               4               .48               Ｃｙｃｌｉｃａｌ,               ｃａｎ               ｂｅ               ａｎｔｉｃｉｐａｔｅｄ               Ｔｏｔａｌ               Ｓｃｏｒｅｓ               1.00               3.98

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   iammattjohnson.blogspot.com/   09/11/2008

   ...room. The heat was so oppressive that it lulled us asleep on occasion during...vegetarian diet--imposed by the meat market job-coming to haunt me with muscle...

7. The 2012 IT Job Market

   comrisetechnology.blogspot.com/   09/21/2012

   With the 2012 IT job market on the upswing, now is as good of a time as...big moment in your life. With the recent influx of new IT job opportunities, it is important to...

8. Year #3 on the Job Market: And So It Begins…

   onaquietshore.wordpress.com/   11/07/2012

   ...41 pm ↓ Jump to Comments Year #3 on the Job Market: And So It Begins… Today, at 4:30PM [GMT] November...first to like this. Leave a Comment Filed under job market

9. ...the week trying to find marketing jobs with out much success, though I do...assistant to the agency owner in NY. It said they have no ...

   mcgirl.blogspot.com/   11/04/2004

   ...the week trying to find marketing jobs with out much success, though I do...assistant to the agency owner in NY. It said they have no ...

10. Job Market Power Surge — Loving It!

    careerhorizons.wordpress.com/   05/18/2012

    ... to keep a finger on the pulse of the local market. I saw an article about an international...local press, if you look for them. And it’s a hopeful, hopeful thing to see. So while not...

It Marketing Jobs - Blog Homepage Results

Search IT, Sales, Marketing, Finance, Manufacturing Jobs in Indiabyjohnclerks

http://jobssearchindia.wordpress.com/

Become an Achiever

It's Not A 'Real Job'byElaine Watson

http://itsnotarealjob.blogspot.com/

... my blog "It's not a real job.". It's my dig at anyone that thinks... work in a salon. I am now VP of Marketing and Global Education director for a Nail...

Chennai NON IT JOBSbyVarghese John

http://chennainonitjobs.blogspot.com/

... having a lot os NON-IT Jobs like, Accountants, Mechanical..., Doctors, architect, Marketing Jobs, Sales, Production...

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